The ROI Revolution Blog

Live with Tom Leung of Google: Gaining the Edge with Google Website Optimizer

August 31, 2007

Learn how Google Website Optimizer tests can take your site to the Next Level in this New Webinar Being Hosted LIVE!

Featuring special Google guest Tom Leung!

Tom Leung is Google's Business Product Manager for Google's Website Optimizer. Previously, Tom was a Product Planner at Microsoft and has an MBA from Harvard Business School.

On Tuesday, September 11th at 2pm ET (1 pm PT) ROI Revolution is hosting a *no charge* live Webinar presentation on how to use Google Website Optimizer.

This free Google software service allows you to test various components of your website to determine what will best increase your conversion rate. Learn from Tom, the Google Website Optimizer genius, which tests can best help you gain the edge over your competition.

This 60 Minute Free Webinar on Google Website Optimizer Will Cover:

How to overcome the odds -- continual website improvements you can do to slingshot past your competition.

How to set up a test with Google Website Optimizer in 3 simple steps.

6 tests to run on your site with easy to follow example layouts.

Key questions to ask yourself in order to use Google Website Optimizer for valuable improvements.

So register today for this *totally free* live session. Space is limited.

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Filed under: Website Optimization
Tagged as: Google Website Optimizer, Web Marketing

Posted by Kathy Scott, Marketing Manager at 4:26 PM

PPC Summit - Upcoming Premier PPC Event!

August 16, 2007

All pay-per-click advertisers listen up. I want to tell you about the one-stop-shop for PPC education. Finally we are getting exactly what we have needed & wanted - an internet marketing conference focused exclusively on PPC---and it does not just cover Google AdWords, but Yahoo Search Marketing, Microsoft adCenter, and all of the other smaller PPC Engines at one event, the PPC Summit in Los Angeles!

It is being held at the Omni Los Angeles Hotel at the California Plaza on September 24th & 25th, and I could not be more excited to attend. If you want to be an expert in PPC in all search engines then this is the event for you because it will be the most comprehensive PPC conference to date. Plus, the knowledge you'll gain will help kick your PPC campaigns into overdrive, giving you a serious edge over your competitors.

mary-o%E2%80%99brien.JPG At this interactive two-day summit, you will get insider tips and strategies from expert speakers---one being Mary O'Brien, the chairman of the PPC Summits. She has optimized high level accounts such as Expedia and Amazon, and was formerly the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). This woman knows everything there is to know about PPC, and I cannot wait to hear her secrets.

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Filed under: Online Advertising
Tagged as: Pay Per Click

Posted by Matt Fritz, PPC Specialist at 3:40 PM

More Work For the Webmasters

August 3, 2007

The Peon Says, 'More Work?' This post is dedicated to all of those hard working webmasters out there who have enough to worry about as it is without the marketing staff breathing down their necks about campaign tracking and revenue analysis and all sorts of other stuff.

Look, I'm a code monkey, too. I understand the dilemma. No one likes to ask permission from fifteen different people before they make the slightest change to a site.

But here's the thing: Google Analytics is script-based, and it collects live traffic and conversion data. If it's not on a page, and someone visits that page, they don't get counted. It's not rocket science (but I'm no rocket scientist, so I must defer to someone who is).

So if you know that the site you're working with has the Google Analytics script on it, then think twice before you make any major changes. Here's a quick list of what to consider...