The ROI Revolution Blog

Live from the Googleplex with Avinash Kaushik: How to Kick Your Pay-Per-Click Advertising into Overdrive

July 28, 2007

Learn How To Kick Your PPC Advertising Into OVERDRIVE with Google Analytics In This New Webinar Being Hosted LIVE from The Googleplex in Mountain View, California!

Featuring special Google guest (and highly respected author, speaker, blogger and practitioner of web analytics) Avinash Kaushik!

On Tuesday, July 31st at 4pm ET (1 pm PT) ROI Revolution is hosting a *no charge* live Webinar presentation on how to use Google Analytics to kick your pay-per-click advertising into overdrive. I'll be at the Googleplex in Mountain View, CA *web/telecasting live* seated right beside Avinash for this rare event.

This 60 minute live web/teleseminar presentation will include:

Learn "The Most Important Lesson" -- a critical success element we have found to be true after helping dozens of people implement Google Analytics and improve their pay-per-click (PPC) performance.

Hear case studies that showcase three companies that went from good to great with their PPC advertising. We'll go over what was the problem that held them back, what they did differently, and the results.

Discover the 7 most common Google Analytics mistakes people make and what you need to know to fix them

Walk away with 7 Actionable Tips to help you go from good to great and kick your PPC advertising into overdrive

Get several great resources to help you jump-start your pay-per-click advertising performance with Google Analytics

And...learn from the insight of special Google guest Avinash Kaushik! If you've heard Avinash present in person you know you are in for quite a treat. If you haven't, now's the time to capture his amazing insight on a live call.

So register today for this *totally free* live session. Space is limited to 200 participants.

To sign up now, click here.

Using utm_nooverride Part 2 of 3 - Emails

July 24, 2007

Click here for Part I - Branded CPC Campaigns
Click Here For Part 3 - Through the Wormhole

Back in Part 1, I talked about using the utm_nooverride variable on your branded CPC campaigns to maintain original referral information. This time, I'll lay out when you should and should not use the very same variable within the emails you send out to potential customers. This is especially important to think about if you either:

A) Use an email autoresponder to send a series of follow-up emails to an initial lead or

B) Have a regular email newsletter that goes out with articles and/or special offers

How to Use utm_nooverride in Emails and What it Does
Before we get into when and when not to use utm_nooverride, let's look at how to implement it and what exactly the variable does. This may help you decide if it's right for you.

In Google Analytics, you can modify links to your website so they are recognized as coming from a specific source. To do this, you can use the 'utm' variables covered here. I'm not going to get into those details here, but if you decide to use these variables in your emails to potential customers, then if they click on those links their visit will be attributed to the specific email you tagged. This will overwrite any existing referral information they may have already had. Therein lies the major question - Do I want these users attributed to the email I sent out or to the original source?

The answer to this question will determine whether or not to use utm_nooverride=1 in your links.

Keep Reading »

More Google Analytics Features in the New, Single Interface

July 22, 2007

Google Analytics' Alden DeSoto points out that Google continues to add new features to its amazing (free) analytics.

Here's the scoop from the Google Analytics Blog:

Today, we're excited to announce that we're adding a few more of your most requested features.

The following improvements are available in your account now:

- We've added a "Go to:" box to all reports that have tables so you can jump directly to a specific row. If you have 5,000 referring sources and you want to see row 3,456, you can jump right to it.

- The Map Overlay report view now defaults to Country instead of Subcontinent.

- Content reports now have a Segment menu so you can cross-segment pages and sets of pages by referral source, keyword, visitor type, and other visitor segments.

- Many of you prefer the more readable Content by Title report over the URL-based Content Drilldown and Top Content reports. However, drilling down on a specific title in the Content by Title report hasn't allowed you to find (and therefore analyze and fix) URLs sharing the title. Until today.

Alden then goes on to point out that the previous Google Analytics interface is no longer available as previously announced.

Using utm_nooverride Part 1 of 3 - Branding

July 3, 2007

Click Here For Part 2 - Tracking Emails
Click Here For Part 3 - Through the Wormhole

Are you bidding on your brand name in AdWords, YSM, or AdCenter? If you are, there's a good chance your return on investment for those specific keywords is very good. People searching for your specific brand know what they want and are ready to convert, while your costs remain low. But what if these people are coming back to your site after already having visited from another keyword - maybe one that's costing you much more money?

Well, there's a way to limit conversions attributed to your branded keywords, so that you can get information on the original keyword source.

Keep Reading »

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