
Since the new Google Analytics interface has become widely available, the people we talk to generally share a few worries and misconceptions about the new interface and what it means for them. Here are the top three misconceptions about the new interface that we hear:
Misconception #1: Oh NO - there is no conversion data!
First of all, take a nice, deep breath. When people start cruising around the new interface, they don't see any conversion data in their reports and have a mini panic-attack. In the old interface you have a handful of set metrics that show up in the right-hand columns on each report, some of which include conversion metrics.

The reason people can't find the conversion data is because in the new interface you have the 3 tabs:
'Site Usage' tab
'Goal Conversion' tab
'Ecommerce' tab
Because the 'Site Usage' tab is the first tab you see and it doesn't include conversion data, some people assume there just isn't any conversion data there, period.
The new format actually gives you a much wider variety of choices on available data, including (but not limited to) conversion data. Surprise! You just have to know where to look.
Continue reading "Top Three Misconceptions of the New Google Analytics Interface" »