Ahhhh, the glory days of late spring are here in the Carolinas: sunny skies with longer days, bright green leaves filling the trees and warm breezes. You can feel the excitement in the air as summer is almost upon us.

In the next few weeks, kids will finish school for the summer and parents will send many of their offspring to summer camps...some will be recreational: swimming, hiking, crafting...while others will focus on skill development: soccer, basketball, cheerleading, etc.

Mom and Dad may need a little help this summer, too, if they are one of several thousand Google AdWords customers who successfully use PPC advertising and spend at least $1,000/month with Google.

If you've been using Google AdWords for any length of time, you know the fundamental Google AdWords and Internet Marketing strategies:

* Uncovering your market's hidden desires through comprehensive keyword research

* Getting Google Conversion Tracker and Google Analytics correctly configured to leverage the ultimate in free website tracking and ROI analysis

* Constantly split testing and improving Ad copy and landing page conversion

* Focusing your ad groups tightly around keywords and targeted landing pages

* Building comprehensive autoresponder sequences to increase conversion and visitor value

And every year a whole bunch of people make huge amounts of money just by doing these basic things consistently.

And these things aren't that hard...

And yet I'm guessing that you aren't doing them all. Maybe not even most... Maybe not even half...

For almost everyone, there's a GIANT GAP between knowing what to do and actually doing it. And that gap is the biggest obstacle to success in the world.