I'll be speaking about how to leverage the new Google Analytics in Chicago this Tuesday at Mary O'Brian's upcoming PPC Summit, a two day "how to" workshop designed to help folks better manage their PPC campaigns.

A PPC-only conference is long overdue.

From the PPC Summit conference description:

PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.

In these interactive, two day summits, you will be introduced to strategies and skills that are the foundation of successful pay per click marketing.

PPC Summits are designed to help you and the people at your firm become the savvy search engine advertisers you know you must be in order to maximize your pay per click opportunities, out perform your competitors, and build your business.

Mary O'Brian, the producer of the new conferences, has enjoyed a long career in the business of paid search with her work initially at Overture (later becoming Yahoo! Search Marketing) heading the training & organizational development team, then becoming Senior Director of Sales for Overture Services, next co-founding TelicMedia, and then obtaining the contract from Yahoo! to teach the one day Yahoo! Advertiser Workshops across the country.

Future locations include New York (June 21-22, 2007), London (July 10-11, 2007), Los Angeles (Sept 24-25, 2007), and San Francisco (Nov 15-16, 2007).