The ROI Revolution Blog
Your Choice: Urchin, Google Analytics... or Both?
March 5, 2007
If you're analyzing logfile traffic in Urchin using the "IP + User Agent" tracking method, you're fine. The standard Google Analytics tracking code will integrate seamlessly with your website. If, however, you are using the UTM method, you will need to make a few minor modifications on your site.
For the full article, just take a look at the official Google Analytics Help Center article here. I've also outlined the procedure below. Simply replace your existing Google Analytics and Urchin tracking codes with the following:
Get rid of the call to the local version of your utm.js file. Just use the urchin.js file on Google's servers, and make sure that the _userv parameter is set to 2. This tells urchinTracker to make nice with Urchin in addition to GA, which makes everyone happy.
Stay tuned, because tomorrow I'll show you how you can track your data across multiple Google Analytics accounts. Make sure you add the ROI Revolution feed to your blog reader of choice so you don't miss any future articles.
Google Analytics for Online Advertisers
Here at ROI Revolution, we consider Google Analytics tracking essential for paid search, so it's included in our PPC Campaign Management service.
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