Google Analytics: Get More Out of It
For home repairs and odd jobs, I pretty much just need a hammer and a screwdriver. Yup, that’s it. I can make those two tools do just about everything I need. Maybe that hammer isn’t supposed to be used to make that stubborn jigsaw puzzle piece fit, but by golly it’s GOING to fit in […]
Google Analytics Link Tagging 102
In this article, I’d like to take a look at how to choose the best language for your tagging efforts. With manual tagging you pick variables to help you tag: Source, Medium, Campaign, and if you’re tracking paid keywords, Term. You might want to reference the previous article that Michael Harrison wrote on how to […]
Tracking PayPal Transactions in Google Analytics
We’ve had a lot of people enrolled in our Google Analytics Quick-Start Courses asking about PayPal. We’ve helped a few of our clients track PayPal e-commerce within Google Analytics, thanks to the Payment Data Transfer function and a bit of scripting on the back-end. This method has only been tested with Buy Now buttons, and […]