Holiday PPC Preparation: You should have started yesterday!
The weeks between Halloween & Thanksgiving fly by so start preparing your paid search campaigns now to maximize on the biggest retail season of the year. According to comScore last year during the Holiday season consumers spent $24.4 billion online! That number alone should motivate you. During October and early November you should flesh out […]
PPC Summit: The One & Only PPC-Only Conference
If you’re serious about making your Pay Per Click Advertising (PPC) campaigns really shine, then don’t waste time or money attending generic, dime-a-dozen “online marketing” conferences. Here’s why: Most conferences offer a more general online marketing theme all bundled into one “jack of all trades” conference, with a few general PPC tracks if you’re lucky. […]
MSN AdCenter Labs – What a Surprise!
I recently attended the PPC Summit in Los Angeles where I interacted with online marketers from around the country. To my surprise, many of the presenters at the conference referenced MSN adCenter Labs. This is Microsoft’s website for testing new prototypes of tools they are currently developing. After returning from the conference, I decided to […]
Using utm_nooverride Part 1 of 3 – Branding
Are you bidding on your brand name in AdWords, YSM, or AdCenter? If you are, there’s a good chance your return on investment for those specific keywords is very good. People searching for your specific brand know what they want and are ready to convert, while your costs remain low. But what if these people […]
Desktop Widget for Google Analytics
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. While the ROI team were out at Mountain View last month, enjoying our training session with the Google Analytics team, we got the chance to meet Michael Whitaker […]
Exact Keyword Tracking with Google Analytics, Revisited
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. UPDATE: We have posted a new version of the script mentioned in this article at Exact Keyword Tracking for ga.js. Last November, Jim Newsome of Omega Digital Media […]
Google Analytics: Get It Right the First Time
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. We have a client that recently came on board with us after having installed Google Analytics themselves nearly a year ago. Back then, they were skeptical about our […]
Secure vs. Nonsecure Pages in Google Analytics
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. During our recent training series, we received a lot of questions concerning how to add the Google Analytics tracking code to a site. Now there are lots of […]
Google Analytics: Get More Out of It
For home repairs and odd jobs, I pretty much just need a hammer and a screwdriver. Yup, that’s it. I can make those two tools do just about everything I need. Maybe that hammer isn’t supposed to be used to make that stubborn jigsaw puzzle piece fit, but by golly it’s GOING to fit in […]