The ROI Revolution BlogWe Want YOUR 2 Cents!October 13, 2006
Currently we have the webinar organized by the sections in Google Analytics: Marketing Optimization, Content Optimization, and E-Commerce Analysis. But we began to think "Maybe It would be better to organize this webinar based on the things people are really going to use Google Analytics for!" and the more we thought about it the more we liked that idea. Example: So now we would like to ask YOU, our readers: what activities would you like to see addressed in a Google Analytics Training Webinar? Google Analytics for Online Advertisers Permalink | Comments ( 4 ) | TrackBacks ( 0 ) Filed under: Analytics Posted by Kathy Scott, Marketing Manager at 1:14 PM CommentsJulienSEO said: Hi, first I'd like to thank you to gives us the possibility to request "on-demand training". Personally, I'd like to see somewhere on the Web (Maybe you guys have the expertise) a complete guide on how to properly set-up Google Analytics. There are fragments here and there, but there is so many different cases that it makes it hard to group all the information together... Here are some quick thoughts: - What if I want to install utmlinker on my links but I don't want to "write it" via javascript. - How does the integration with an internal Search engines works (Google Mini for instances). - Filters and regular expressions... It seems to be the core of GA, but nobody provide extended information yet... So personally, these are the type of issues I'd like to see in a GA training Webinar... Thank you, Meredith Smith said: Thanks for your great suggestions, Julien! If you are interested in an overview of how to set up Google Analytics, I would suggest you check out the free webinar we offer. You can sign up at http://www.roirevolution.com/demo.htm JulienSEO said: Hi Meredith, thank you for your reply. If you can assure me that all my questions from my previous comment will be answered, I will definitly attend your online session. I just want to make sure I won't make you lose your time... Rose Sylvia said: One major thing that people are using Google Analytics for is tracking their PPC advertising from engines other than Google. The best thing you and/or GA could do for advertisers is to automate the process of tracking their ads without forcing them to manually add tracking codes for every keyword at every engine. For example, Yahoo! Search Marketing already provides what they call Easy Track to instantly add tracking codes. Ideally, GA should have a master equate table that can be toggled on by clicking a box so it recognizes Yahoo codes with no additional work required. Until then perhaps you can come up with a manual way to make this happen by mapping existing tags to GA's using Master Tables. You could offer to configure it as a service or sell an e-book step-by-step guide for diy-ers. I've pitched the idea of offering an option to append GA's tracking codes to the ads from one secondary PPC engine and will suggest it to others. Anything that can be done to make GA easier to configure and implement will greatly help users. A default configuration or at least a road map for PPC advertisers would be a great start. Post Your Comments |
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