Andy Beal over at Marketing Pilgrim is running a Search Engine Marketing Scholarship Contest.

I decided to give it a whirl, and came up with the following article: The (Alleged) Miracle of Pay-Per-Click Marketing.

This article discusses the tendency to lean on pay-per-click advertising just a little too heavily. Sure, it can work wonders, but there are a lot of other aspects to online advertising that all work together to create a truly great campaign.

Here's a short excerpt:

Thomas Jefferson said "I'm a great believer in luck, and I find the harder I work the more I have of it." With a little "luck" maybe you can turn that PPC campaign into a magic wand, after all.

Good luck to all the contestants! I've certainly enjoyed reading everybody's articles, and I've learned a thing or two in the process.