The ROI Revolution Blog

View Visitor IP Address in Google Analytics

September 20, 2006

View Visitor IP Address in Google AnalyticsThere's no way to view your visitors IP addresses right out of the box with Google Analytics. You can view visitor location and ISP in Marketing Optimization > Visitor Segment Performance, under the Domains and Geo Location reports.

But surely Google Analytics must collect the IP address, or there's no way that it could calculate visitor location and ISP.

In fact, it does collect this data from each visitor that accesses your site. Better still, the data is easily accessible with a fairly straightforward Advanced Filter and the User Defined variable. Here's how.

You'll need to create a new filter for your profile. Bear in mind that if you are using any custom visitor segmentation with the __utmSetVar function, you should set up a new profile for the IP address data. If you don't, you'll overwrite your custom segmentation.

In the Filter Manager, enter the following filter information:

Filter Name: IP Extraction
Filter Type: Advanced
Field A -> Extract A: Visitor IP Address / (.*)

You can leave Field B and Extract B blank.

Output To -> Constructor: User Defined / $A1

( Click here for a screenshot )

Then be sure to apply the filter to your profile.

This will take the User Defined field and replace it with the IP address (which is used behind the scenes in several reports, but unfortunately does not headline in its own). You will then be able to Cross Segment by User Defined in your reports to see all of the IP addresses for a particular entry, or view them in the User Defined report under Marketing Optimization > Visitor Segment Performance.

Now, there is a huge caveat to this entire procedure. If you take a look at Item 7 in the Google Analytics Terms of Service, you'll notice that you are not allowed to "associate any data gathered from Your website(s) (or such third parties' website(s)) with any personally identifying information from any source". So, using the filter above will break the ToS. Just a heads up.

An update to this post: There has been a lot of talk lately in the analytics blogosphere and beyond about Google's commitment to privacy and the way they handle sensitive data (like IP addresses). The excellent GA Experts blog post about the (extremely quick) response taken by Google on this matter:

Previously, by stripping out the visitor IP address and adding it to the User Defined variable, the IP address would show up in reports. However, now this report (Marketing Optimisation -> Visitor Segment Performance -> User-defined) now shows a value of '(not set)' for all visitors, as it would if the User Defined variable had never been used.

We've noticed the same thing, so we recommend that anyone who has attempted this hack on their own Google Analytics profiles remove it. As we've mentioned above, it violated your Terms of Service and it no longer works.

Google Analytics for Online Advertisers
Here at ROI Revolution, we consider Google Analytics tracking essential for paid search, so it's included in our PPC Campaign Management service.

Comments

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

Jonathan Dingman said:

Something I would love to see, maybe even coming from you, would be an ROI integration into phpLinkDirectory to track conversions and sales. I've been trying to research this and get it working, but I can't get it working for the life of me. Let me know if you have any insight on this. Thanks you.

October 8, 2006 8:04 PM

diopter said:

is not working, it show (not set) at Marketing Optimization > Visitor Segment Performance > user defined

October 14, 2006 1:05 AM

Mike Levin of HitTail said:

As the creator of a real-time search hit tracker, I sympathize with Google's position. Exposing IPs through a web reporting user interface has potential privacy and security risks. It's just a bad ideal all around. We made that decision out of the starting gate.

March 20, 2007 4:40 PM

Dmitry Shandyba said:

It seems to be a strange position of Google. Information about IP addresses hardly breaks any privacy rules as there is no way to access a web site and not to reveal the IP address. So any visitor by default agrees for his / her IP to be collected. If higher level of privacy is need, higher level tools should be used by users. That's how it is done, you all know that.
This Analytics limitation just makes the product less handy as info about IPs is anyway stored in web-server's log files and can be easily accessible and analyzed by site owner.

July 14, 2007 1:28 PM

Steven said:

Just to put on a conspiracy hat for a moment.. I periodically check for click fraud by viewing IP addresses and frequency of visit. Like the previous poster said, I have my own server logs which keep this information, but it would be a whole lot easier to view it in analytics. Just a thought..

September 3, 2007 4:23 PM

Michael Harrison said:

@Dmitry: I tend to agree with you. If you're surfing the web, and you're not using a proxy, then someone, somewhere can view your IP address.

@Steven: Agreed. We'll keep you posted if Google's position ever changes.

September 5, 2007 9:59 AM

Dave Smith said:

The Visitor IP Address is no longer an option on Google's drop down menu.

November 1, 2007 8:23 PM

Michael Harrison said:

@Dave: You are correct, sir. As I mentioned in the update, Google views an IP address as personally identifiable information, and thus removed the option for using it in your filters.

November 6, 2007 11:20 PM

David Renfro said:

The MAIN if not ONLY reason Google removed this feature is the amount of refunds they were having to dish out for fraudulent clicks. period.

July 15, 2009 12:18 PM

Shoffy said:

So doing this is a TOS violation... understood. But do you know how seriously this is policed?

August 14, 2009 11:35 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Shoffy: Can't say for sure. Either way, it's not possible anymore.

August 19, 2009 10:19 AM

Web Marketing Pundit said:

OK, so will not work for IP addresses, but can you still use custom filter on GA for referrer URL?

October 7, 2009 11:59 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Web Marketing Pundit: Yes, you should still be able to use the "Referral" field in your custom filters.

October 7, 2009 1:13 PM

Daniel said:

I was looking forward to filtering on that IP address. Is there a way to filter on city?

November 17, 2009 12:07 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Daniel: There sure is. Just use the Visitor City field instead.

November 18, 2009 9:47 AM

Larry Donahue said:

This is bad policy, as it makes it impossible for people relying on Google Analytics to obtain critical information in case of fraudulent activity.

Basically, if you're a store, google analytics won't help you in the least in identifying fraud.

Calling an IP Address "personally identifying information" is incorrect. The most you can do, is figure out who the network owner is. You still must go through the process of identifying a specific user through the legal process (i.e. obtain a subpoena).

Of course, an IP address may indicate a corporation versus an ISP. However, that's still not "personally identifying information."

December 16, 2009 5:00 PM

Nilotpal said:

Is there some way to get a cookie extract for the visitors of my site or blog in Google analytics. The same feature is available in SiteCatalyst and Visual Sciences. Also can you describe how exactly to use the__utmSetVar function to track the IP of the visitors to the site

January 3, 2010 7:36 AM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Nilotpal: As mentioned in the article's update, you can't use __utmSetVar to track the IP of the visitors anymore. Google has made the IP address field unavailable for Search/Replace and Advanced Filters.

As far as getting a cookie extract, there's no way to get a mass export from your Google Analytics account, but you can do it on the site as a visitor supplies you with information. Just grab the contents of the __utmz cookie and add it to a hidden field. Then, when the visitor fills out the form, you get their Google Analytics information as well as their name, email, etc.

January 4, 2010 6:03 PM

Joyce Keller said:

I don't want to obtain a user's IP address, just the IP of the referring site. Did Google do away with that as well? Or is there a way for me to obtain that IP without individually pinging each www.com?

June 2, 2010 8:59 PM

Abdul hakeem said:

If Finding out IP address is restricted according to the policies then why does this functionality work in Analytics?

June 7, 2010 8:43 PM

Mark Curtis, Paid Search Team Leader Author Profile Page said:

@Abdul: Note the update to the article. This hack no longer works.

June 8, 2010 9:12 AM

nuwa(SL) said:

Dear All,

I have tried to configure the above situation BUT the Visitors IP address option is not available in the interface.

IT IS Hidden??????Is there an alternative way???..:(

November 21, 2010 9:20 AM

woopsi said:

Where is this update referred to in answer to nuwa's question?

May 22, 2012 9:09 AM

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