Start at the Beginning: Making Sense of the Google Analytics Toolbox

I have a confession to make. I’m not really ‘Mrs. Fix-it’, if you must know. Oh, I can use a hammer and a screw driver to do basic stuff like hang a picture, but hand me a toolbox crammed with exotic and complex tools and I’ll just stand there with a perplexed look on my […]

View Visitor IP Address in Google Analytics

2020 update: There has been a lot of talk lately in the analytics blogosphere and beyond about Google’s commitment to privacy and the way they handle sensitive data (like IP addresses). Due to this, the information in this blog post is no longer available within Google Analytics. Previously, by stripping out the visitor IP address […]