A couple of month ago, on the heels of a sold-out Santa Barbara, CA eMetrics Summit, I signed up for the eMetrics Summit in Washington, DC taking place October 16-18th, 2006.

The summit, produced by web analytics luminary Jim Sterne, sponcered by the WAA (Web Analytics Association), is a gathering of managers, executives and business leaders who wish to learn how to leverage the value of their web efforts.

From the 'Who Should Attend" portion of the website:

Anyone with a vested interest in matching their Internet activities to their business goals. Anybody who craves accountability.

But the recent announcement that the University of British Columbia was bringing its (typically online) Web Analytics course cirriculum to the eMetrics Summit (in a one day immersion training course immediately preceeding the conference) really intriguied me.

On the heels of its great success with the online courses given through the University of British Columbia, the WAA is bringing the Introduction to Web Analytics course to the physical classroom. Your instructors are people who have been doing web analytics for years, people who have been involved with the WAA from the beginning and people who have helped numerous clients understand the fundamentals of tracking clickthroughs, pageviews and revenues.

Attend this one day, 5-session workshop and be well positioned to get the most from the jam-packed E-metrics conference that follows. Return to your workplace primed to put everything you'll have learned into practice, immediately.

If you're ready to put your web analytics vision in hyper-drive, I'll see you at the eMetrics Summit conference in October.