It's official. Google has increased the number of default profiles for a Google Analytics account from 5 to 10. Why does that mean more control?

Well, with more profiles comes the ability to restrict a user to only those sites for which they need access. You can track subdomains and subdirectories separately in a new profile, and if you've filled up the four goals available in your main profile, just create a new one for the same website and set up some new goals. You don't even need to change the tracking script on your webpage.