The ROI Revolution Blog

Recent Improvements to Google Analytics

June 21, 2006

A couple of months ago we had the chance to interview Google's Alden DeSoto, editor of Google Analytics Conversion University. Alden posts (on the new Google Analytics Blog) a summary of improvements made recently to Google Analytics:

So what's new? We've added support for Safari browsers. We've re-enabled the Site Overlay report to work more reliably on sites with dynamic content. And to make it easier for you to see data about your dynamic pages, we've replaced the Page Query Terms report with the new Dynamic Content report, and added query terms to the Top Content report. We've made it possible to assign the order in which filters should be applied (via the Assign Filter Order link on your Profile Settings page).

But what if you don't have your Google Analytics Invitation Code yet? Not to worry, our friend Jim Newsome with GA Experts located in the UK, posts a couple of examples where folks are getting their invitation code within about a week:

Recent posts to the Web Analytics Forum in Yahoo, as well as the general buzz in the web analytics community would seem to indicate that Google are making good on their commitment to ramping up capacity for Google Analytics.
When the Google Analytics was first released as a free product, the demand was massive - way more than Google were expecting. So to maintain the quality of the user experience the invitation code system was implemented. It was never meant to be a permanent fixture, and now it looks like the wait for a code is really coming down.

Don't have your invitation code? Request yours today.

Google Analytics for Online Advertisers
Here at ROI Revolution, we consider Google Analytics tracking essential for paid search, so it's included in our PPC Campaign Management service.

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