The ROI Revolution Blog

New AdWords Keyword Positions Report

June 27, 2006

The Google Analytics team have really been busy, it seems. In addition to the extremely useful AdWords Analysis report released early this month, it looks like they have unveiled a new tool for AdWords advertisers: the AdWords Keyword Positions Report.

Where do your AdWords ads appear on Google search results pages? How does each position convert for your particular keywords? Drill down from any keyword to see its display position: T1 through T3 indicate that your ad was promoted to the top of the search results page. Positions 1 and higher indicate a position in the right-hand location.

So you can see how your ads perform while in specific positions and use Position Preference from within AdWords to target your highest-converting spot.

This is some very powerful stuff here. Two really great reports in just one month. Anyone else wondering what else is up their sleeves?

Hat tip to Andy

Google Analytics for Online Advertisers
Here at ROI Revolution, we consider Google Analytics tracking essential for paid search, so it's included in our PPC Campaign Management service.

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