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The ROI Revolution Blog

« May 2006 | June 2006 | July 2006 »

11 Ways to Run a Tighter Online Campaign

June 30, 2006

Earlier this week we received a really nice review of our company ROI Revolution in the current issue of Larry Chase's Web Digest for Marketers.

In the issue entitled "11 ways to increase your online response rates" managing editor Eileen Shulock details key ways to run a tighter, more cost-efficient (online) campaign.

Here's what Eileen had to say about ROI Revolution:

This is a site rich with all things Google Analytics. They offer a complimentary Webinar that will get you started with Google Analytics, which includes a Q&A session with the consultants, plus an email newsletter which publishes their consultants' tips and hints on a regular basis. And within their blog devoted to Google Analytics you will find a font of information on everything from basics to filters, tracking, reporting and a list of the other blogs you can visit to learn more about Google Analytics. All these resources and tools are gratis. How do they make money? The company is a certified Google Analytics consultancy.

Eileen also wrote a nice review of Google Analytics, Inceptor (PPC bid management tool), Optimost (advanced multivariable testing for landing/website pages), and 8 other companies/tools which help magnify your online marketing efforts.

If you have not subscribed to Larry's weekly marketing digest you should consider it today.

New AdWords Keyword Positions Report

June 27, 2006

The Google Analytics team have really been busy, it seems. In addition to the extremely useful AdWords Analysis report released early this month, it looks like they have unveiled a new tool for AdWords advertisers: the AdWords Keyword Positions Report.

Where do your AdWords ads appear on Google search results pages? How does each position convert for your particular keywords? Drill down from any keyword to see its display position: T1 through T3 indicate that your ad was promoted to the top of the search results page. Positions 1 and higher indicate a position in the right-hand location.

So you can see how your ads perform while in specific positions and use Position Preference from within AdWords to target your highest-converting spot.

This is some very powerful stuff here. Two really great reports in just one month. Anyone else wondering what else is up their sleeves?

Hat tip to Andy

Google Analytics Invitation Code Process Speeds Up, Scales

June 23, 2006

A couple of days ago I wrote citing a post from Jim Newsome showing that folks were getting a Google Analytics Invitation Code in less than a week. One commenter to my post, Kilroy, even mentioned that the last time he requested an invitation code he got it in as little as three days.

Now comes the official word on how the process has speeded up, from the Inside AdWords blog via Jeff on the Google Analytics team about how fast folks are getting their Google Analytics Invitation Code. Check this out:

If you don't have an account and would like one, you can sign up here. As you may have heard, we're still in invitation mode, but it usually takes less than a week to send you an invitiation code.

Full post here.

Keep Reading »

Recent Improvements to Google Analytics

June 21, 2006

A couple of months ago we had the chance to interview Google's Alden DeSoto, editor of Google Analytics Conversion University. Alden posts (on the new Google Analytics Blog) a summary of improvements made recently to Google Analytics:

So what's new? We've added support for Safari browsers. We've re-enabled the Site Overlay report to work more reliably on sites with dynamic content. And to make it easier for you to see data about your dynamic pages, we've replaced the Page Query Terms report with the new Dynamic Content report, and added query terms to the Top Content report. We've made it possible to assign the order in which filters should be applied (via the Assign Filter Order link on your Profile Settings page).

But what if you don't have your Google Analytics Invitation Code yet? Not to worry, our friend Jim Newsome with GA Experts located in the UK, posts a couple of examples where folks are getting their invitation code within about a week:

Recent posts to the Web Analytics Forum in Yahoo, as well as the general buzz in the web analytics community would seem to indicate that Google are making good on their commitment to ramping up capacity for Google Analytics.

When the Google Analytics was first released as a free product, the demand was massive - way more than Google were expecting. So to maintain the quality of the user experience the invitation code system was implemented. It was never meant to be a permanent fixture, and now it looks like the wait for a code is really coming down.

Don't have your invitation code? Request yours today.

Transform Google Analytics Reports into PowerPoint Slides

June 20, 2006

Robbin Steif details a pretty cool application that takes Google Analytics xml data and builds a set of PowerPoint slides detailing the reports of the profile. While Google Analytics has an easy-to-use Dashboard for Executive, Marketing, and Webmaster staff, this tool is great for presenting a dataset to folks who may not have access to GA itself. It's definitely worth checking out.

Via LunaMetrics

Marketing Monger Podcast Analytics Interview

Eric Mattson, an American marketer currently living in Stockholm, Sweden, is on a quest (through his blog entitled Marketing Monger) to conduct 1,000 podcast interviews of "marketers, innovators, entrepreneurs and other interesting people". I don't know where I fit into the mix but Eric found me and asked me to talk about web analytics in general and specifically how we help companies implement Google Analytics into their websites.

From Eric's marketing blog, here's a portion of the post on his 42nd podcast interview:

Tim and I chatted about what attracted him to Google Analytics originally, the biggest mistake he finds prospective clients making, how Google Analytics feeds into Google Adwords and more.

You can listen to the interview here.

Google Analytics Team Joins the Blogsphere!

June 15, 2006

This just in...the Google Analytics team just launched the Official Google Analytics Blog!

Kudos to Jeromy Henry (Google Analytics graphic designer extraordinaire) for creating another fantastic looking design showcasing the thoughts and news of all things GA.

Check out an excerpt from the first post, authored by Jeff Gillis, here:

We are pleased to welcome you to the official Google Analytics blog. Now you can stay up to date on the latest info posted by the Google Analytics team. You'll learn about product changes as we make them, whether it's a new feature you've asked for, or a fix for something that needed fixing. We'll let you know when we add new reports (see below) and will ask for your feedback too.

Having spent time with a large number of the Google Analytics team in Mountain View, CA at the Googleplex during Urchin/Google Analytics training/business meetings, I've had the real privilege to get to know the fine men and women who work tirelessly every day to perfect this awesome and powerful tool. Now you'll get a chance to hear from many of them in a more direct way.

Monetizing Goals When There Are Multiple Ways to Convert

June 13, 2006

A few weeks ago ROI Revolution's Meredith Smith wrote about the importance of monetizing your non-ecommerce goals (i.e. lead generation or brand awareness goals) in order to get the fullest value from Google Analytics.

Meredith 'did the math' for you in her entry:

Assume that an average successful sale is worth $500 to you, and you know that about 1 in 10 submitted leads become a paying customer. Just divide the average sale by the total submitted leads, and you get the goal value: $50.

But what if there are multiple conversion opportunities on your website which are leading indicators of an eventual offline transaction?

Keep Reading »

Google Analytics and the Extended Sales Cycle

June 9, 2006

Some organizations have extended sales cycles spanning multiple visits to the site, with unusually large amounts of back-and-forth between the site and the user. Typically, knowing what drove a visitor to the site immediately prior to their conversion is what's important to a marketing team, but what if we want to keep track of what initially led the visitor to the site? In these cases, the initial referrer is more valuable than what got them to the site the second, third, and final time. It provides essential intelligence about attrition rate, customer loyalty, and ROI.

In our experience with such clients, we have encountered some very intriguing challenges while implementing Google Analytics. One of these clients, a leading physician in his field who performs elective operations on patients who travel from all over North America to see him, receives a large amount of paid traffic from many of the major search engines.

Sounds like every other website, doesn't it? Well, here's the rub. The client's sales cycle is long enough that visitors are hitting the site multiple times before their final conversion. There are a number of steps along the way where our referral information can get overwritten. Let's take a quick look at the entire process.

Keep Reading »

New Google Analytics AdWords Analysis Report

June 2, 2006

Some very exciting news for Google AdWords customers currently using Google Analytics to monitor CPC performance. Google has added a new report to the Marketing Optimization set that gives a very quick and easy drilldown into all AdWords campaigns, ad groups, and keywords. Behold the brand new, immensely useful AdWords Analysis report.

Impressions, Cost, Clicks, CTR... everything available from within the AdWords Campaign Summary is here, but you also get the great Revenue and Cost-Per-Conversion stats that Google Analytics offers, all in an intuitive, easy-to-use interface.

Keep Reading »

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