The ROI Revolution Blog

Microsoft Invests in a 'Google Analytics' Contender?

May 5, 2006

Check this out (via MarketingVox):

Microsoft will also announce the acquisition of privately held web analytics company DeepMetrix and plans to build new analytics capabilities into adCenter by expanding DeepMetrix's technology.

and from eWeek:

By incorporating the traffic intelligence features into its online array, Microsoft can better compete with Google. That's because Google recently introduced its own DeepMetrix-like feature, which it calls Google Analytics.

Microsoft's move reminds me of a quote I heard long, long ago (attributed to Rudyard Kipling, 1865 - 1936):

They copied all they could follow
but they couldn't copy my mind
so I left them sweating and stealing
a year and a half behind.

Come to think about it, it has been almost a year and a half since Google bought Urchin.

Google Analytics for Online Advertisers
Here at ROI Revolution, we consider Google Analytics tracking essential for paid search, so it's included in our PPC Campaign Management service.

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