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Continual Conversion Rate Improvement Part II
In the previous article, 'Continual Conversion Rate Improvement Part I', I talked about how optimizing a website's conversion rate can have a huge impact on the bottom line. Improving your conversion rate is an on-going process, not a quick fix. Every little thing matters, and so it pays to pay attention to the details. Discount Tire found out just how true this is.
This quote is from the case study "How Discount Tire boost sales with Google Analytics" on Internet Retailer:
Discount Tire used Google Analytics to determine, for example, the most effective language to use in its checkout process. By replacing the note on its checkout button from "Purchase and make a reservation" to "Check out and make a reservation," it led to a 14% increase in sales in a single week, says e-business supervisor Mike Bolland.
Like the www.DiscountTire.com site, every website has something that could be changed that would boost conversion rate. It's just a matter of continually testing and improving as part of an ongoing process. It's a lot of work, but trust me - it's worth it!
