Hi,

I was wondering, if you use Google AdWords and track them with Google Analytics, is there ever a reason to manually tag these ads?

Thanks!

- Greg Moore

If you need to track a Google AdWords account that is linked with your Google Analytics account, you don't need to tag your AdWords URLs at all. Google Analytics does it automatically.

if you do "go all out", and tag galore... does this give you more time for tracking than without tagging?

If you are sending people to an intermediary page will the tagged link travel through to the final URL?

For example, we are sending people to a informational page, but the shopping cart is located on a different domain.

Any help would be appreciated.

Christiana

@Christiana: Unless you set up the intermediary page to redirect the visitor along with the utm parameters, the tracking will not make it through. Also, moving visitors from your site to the shopping cart domain will require use of special linking functions built into Google Analytics.

This looks like a good idea, but I have no idea what to do with this generated tag. If I understand correctly, you can use this to see if an email or newsletter sends someone to one of your website pages. Is that correct? If so, how would you do that?

@Gil: You just take the URL that is generated and use it for a link within your email. So, for instance, if you have a link in your email to take visitors to your homepage, you change the URL from just http://www.mysite.com/ to the URL that was generated by the builder.

I noticed that the filter fields included something called "campaign code" with along with the other parameters (campaign source, campaign medium, etc.) I can not find anything that mentions "campaign code" anywhere. Is that a different tracking parameter? If so what is it used for?

@Gael: According to the help entry on what information is stored within filter fields, the Campaign Code is:

"The campaign code, defined by the tagged request query, can be used to refer to a campaign lookup table, or chart of referring codes used to define variables in place of multiple request query tags."

Essentially, this variable refers to a campaign lookup table, where you can match up IDs with specific source/medium/campaign combinations and add smaller tags to your URLs. Those of you who used GA back in the Urchin On-Demand days will recall that this was something you could use to convert:

www.mysite.com?utm_source=test&utm_medium=test&utm_campaign=test

Into:

www.mysite.com?utm_id=1443

What Google doesn't mention in that helpfile is that this feature is not yet supported, so don't worry too much about it for the time being. We'll let you know if and when you can start using it again.

In our adwords account there is 2 Seperate Adword Clients set up for one client. NonBrand and Brand
Is there a way to link these to 1 Analytics Account?

Thanks

@Jolene: If you're saying that your AdWords login brings you to two unique AdWords accounts, then you might be using an AdWords My Client Center (MCC). MCCs cannot be linked to Analytics accounts.

If, however, you are referring to two different AdWords campaigns (NonBrand and Brand campaigns), then you can link the single AdWords account to the Analytics account.