Google Analytics “Success Stories” Holiday Contest
Well, the holidays are fast approaching, and as the flurry of shoppers gradually intensifies, we here at ROI Revolution are getting into the season’s spirit. So after you’ve finished carving your turkey and before you start your holiday shopping (for those of us that like to wait), we’d like to invite you to pick up […]
Wishful Thinking for a Green Christmas?
Nice article in a recent issue of Direct Magazine about online direct marketers anticipating the holidays. They hope to pull in 20% of their 2006 revenue during the holidays, according to a survey conducted by Forrester Research and Shop.org for WebTrends. And it isn’t a small amount: The e-commerce total for the year is expected […]
Start at the Beginning: Making Sense of the Google Analytics Toolbox
I have a confession to make. I’m not really ‘Mrs. Fix-it’, if you must know. Oh, I can use a hammer and a screw driver to do basic stuff like hang a picture, but hand me a toolbox crammed with exotic and complex tools and I’ll just stand there with a perplexed look on my […]
View Visitor IP Address in Google Analytics
2020 update: There has been a lot of talk lately in the analytics blogosphere and beyond about Google’s commitment to privacy and the way they handle sensitive data (like IP addresses). Due to this, the information in this blog post is no longer available within Google Analytics. Previously, by stripping out the visitor IP address […]
Google Analytics Summer ’06 Roundup
With summer vacations winding down, SES San Jose 2006 just over, and a little less humidity and heat in the Carolina summer air, I thought it was a fitting time to roundup a few of the latest in Google Analytics, so here goes: Brett Crosby, Senior Product Marketing Manager for Google Analytics and co-founder of […]
Nagging Problems with Home Page A/B Testing
In past articles, such as Profitable Content network bidding in Google AdWords using the new AdWords Analysis report, we discuss how to use Google Analytics to conduct A/B split tests. Google Analytics defines A/B split testing as “Testing the relative effectiveness of multiple versions of the same advertisement, or other content, in referring visitors to […]
Google Analytics Invitation Code Process Speeds Up, Scales
A couple of days ago I wrote citing a post from Jim Newsome showing that folks were getting a Google Analytics Invitation Code in less than a week. One commenter to my post, Kilroy, even mentioned that the last time he requested an invitation code he got it in as little as three days. Now […]
Google Analytics Team Joins the Blogsphere!
This just in…the Google Analytics team just launched the Official Google Analytics Blog! Kudos to Jeromy Henry (Google Analytics graphic designer extraordinaire) for creating another fantastic looking design showcasing the thoughts and news of all things GA. Check out an excerpt from the first post, authored by Jeff Gillis, here: We are pleased to welcome […]
Collecting Web Data: A Look at Web Analytics Methodology
A few months back, I posted briefly on Script-Based Versus Log-Based Tracking, discussing the differences between various web analytics data collection methods. With more and more questions cropping up about reporting discrepancies between the two types, I felt the time was right to revisit the topic and put some key concerns to rest. Logfile Analysis, […]