To find out exactly what is important to you, here are some questions that will help narrow it down:

• How effective is your conversion of browser to buyer?


• What site navigation do you want to encourage people to use?


• What attributes describe your best customers?


• How can they help you target other prospects like them?


• How do you measure loyalty?


• How good is your lead qualification process?

Here are some general interests based on the type of site, along with the applicable report from Google Analytics:
E-Commerce Site: Sells products or services
- Increase visitor to customer conversion rate
(see "Goal Conversion Tracking")
- Reduce shopping cart abandonment
(see "Defined Funnel Abandonment")
- What is the average time to transaction?
(see "Time to Transaction")
- What paid keywords bring in the most paying customers?
(see "CPC Program Analysis")
- Understanding how do visitors navigate through our site
(see "All Navigation")
- How effective are our Internet marketing campaigns
(see "Campaign Conversion")
Lead Generation Site: Creates and captures leads
- Increase the ROI from your advertising campaigns
(see "Campaign ROI")
- Understanding why do people leave from a certain page within the site
(see "Top Exit Points")
- Find out how many visitors are new versus returning
(see "New vs Returning")
- Identify what sources create the leads
(see "Referral Conversion")
- What sources generate the greatest return of investment?
(see "Source ROI")
Brand Awareness Site: Increases the product or brand awareness
- Discover how many pages people view in our site
(see "Visits & Pageview Tracking")
- Testing different versions of advertisements
(see "Overall Ad A/B Testing")
- What site referral source delivers the most visitors?
(see "Referring Source")
- At what time of day does the traffic on the site peak?
(see "Visits & Pageview Tracking")
- The strength of visitor loyalty
(see "Visitor Loyalty")