The ROI Revolution Blog

5 Tips for Success with Google’s Expanded Text Ads

July 27, 2016

 

5 Tips for Success with Google’s Expanded Text AdsYesterday marked the official launch of expanded text ads from Google. If you’re unsure what these ads entail, read our recent blog post to learn the ins and outs.

Just to give a very brief rundown, the new ads feature more than double the headline space (60 vs. 25 characters), a longer description (80 vs. 70 characters), and the ability to customize a URL path to drill even deeper into your website and guide search traffic exactly where it needs to go.

YouTube’s New TrueView Discovery Ads are a Powerful Format

July 25, 2016

Why YouTube’s New TrueView Discovery Ads are a Powerful FormatLast Thursday, the official Google AdWords blog announced the introduction of TrueView Ads. These ads, formerly known as TrueView in-display, are a format designed to help viewers discover your company and your brand.

The premise is simple. Someone goes to YouTube and searches a topic they are interested in watching a video about. On the search results page, right at the very top, there will be anywhere from 1-3 ads. If the user is interested in the content, they click on the ad and poof! Instant brand awareness.

4 Tips for Making the Most Out of IRCE 2017 (or any Conference)

July 21, 2016

4 Tips for Making the Most Out of IRCE 2017 or Any ConferenceIt’s been a little over a month since one of the globe’s largest conferences for online retailers took place: IRCE. And while they boasted their largest attendance on record, had some of the greatest thought leaders in eCommerce speaking, and offered access to hundreds of potential new partners, there are still thousands of retailers who did not attend. But why?

At the outset, I want to establish that I typically attend conferences as an exhibitor. I don’t get to attend any sessions. My time is spent talking with companies and existing clients on the exhibition floor.

How to Leverage Google Shopping for Your Business: Part 2

July 18, 2016

How to Leverage Google Shopping for Your BusinessIn part 1, we discussed the major importance of Google Shopping and how to have a bigger impact by focusing on targeting mobile devices. We also discussed tips and hacks for a better mobile bidding strategy.

Today, we’re going to talk about how to optimize your shopping feed, how to properly utilize custom labels, as well as geographic and demographic bidding.

How to Leverage Google Shopping for Your Business: Part 1

July 14, 2016

How to Leverage Google Shopping for Your BusinessLooking to get a leg up on your ecommerce competition? Look no further than Google Shopping! Although many businesses are already taking advantage of opportunities with Google Shopping, many of those and others are confused on how to best optimize for the platform.

Questions such as “how do I optimize my shopping feed?”, “how do I build out a campaign structure?”, and even “how do I make Google Shopping profitable for my business” are commonly heard at ROI Revolution.

Tips to Maximize Amazon Prime Day’s Impact on Your Business

July 11, 2016

Tips to Maximize Amazon Prime Day's Impact on Your Business

Ready or not, here it comes! Amazon Prime Day will roll out round two tomorrow. If you thought last year’s event was just a waste of time and a basically a garage sale for Amazon, you might want to reconsider your stance. That garage sale sold 34.4 million items and drew in almost 180 million visitors! That’s 398 products sold per second, in case you were curious.

Those kind of numbers are staggering and just go to show you how big of a market share Amazon controls. To put it in perspective, Prime Day was the fourth largest retail day of the entire year! It actually surpassed Black Friday in terms of orders processed for Amazon. Apparently inventing holidays really can work. Well, if your Amazon anyways, who has an economy larger than some countries.

Google’s New Data Studio Gives Insight Into the Minds of Customers

July 7, 2016

Google’s New Data Studio Gives Insight Into the Minds of CustomersRecently, Google announced the launch of the beta version of their Data Studio; a live, interactive dashboard that displays reports for multiple functions, users, and data sources.

This new tool allows users to take raw data and transform it into visually-pleasing reports that are not only detailed, but easy to comprehend. These reports are also completely customizable and simple enough that they can be shared with others in your company with just the click of a button.

Why A/B Testing Could Save Your Marketing Strategy

June 30, 2016

Why A/B Testing Could Save Your Marketing StrategyWhile many understand what A/B testing (split testing) is, many do not use this vital tool to its full potential. The beauty of these tests is that they can be used for almost anything. You can test something as simple as ad copy in a paid search campaign to something as complex as the entire content on a web page.

These tests have an enormous impact on your overall marketing efforts. They allow you to analyze what works and what doesn’t on a granular level. The results from just one of these tests could greatly increase your conversion rates, sign-ups, or other goals if you know what to look for.

For even more on A/B testing, join us and Blue Acorn for a live webinar on July 14th, hosted by Bronto Software.

Exploit Mobile Ecommerce Opportunities with Amazon, Facebook, & Google

June 27, 2016

Exploit Mobile Ecommerce Opportunities with Amazon, Facebook, & GoogleAn Excerpt from ROI’s 2016 Mobile-First Ecommerce Manifesto

Retailers can no longer afford to snooze the mobile alarm. It’s already noon—time to get out of bed! Post-desktop ecommerce is approaching as the new reality. Even so, too many retailers continue to function as if mobile were merely an add-on strategy.

This is by no means a call to abandon desktop search optimizations in favor of mobile. While desktop traffic has indeed been stagnant for a couple years, the total volume doesn’t appear to have fallen – yet. Instead, mobile traffic has risen to the level of desktop, but so far appears to be additive.

The Social Media Advertising Revolution

June 22, 2016

The Social Media Advertising RevolutionFacebook. Twitter. Pinterest. LinkedIn. Instagram. Snapchat. Google+. The list goes on and on. While you may not be on all (or any) of these social media platforms for personal use, utilizing some of them for your business should be a vital part of your marketing strategy.

What started as simply entertainment and social networking tools have transformed into an incredibly powerful platform for businesses to market (or remarket) themselves. According to statista.com, social media advertising revenue is forecast to hit almost $31 billion in 2016. Compare that to 2010’s “meager” $7.3 billion, and it’s more than quadrupled in six short years.

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