The ROI Revolution Blog

4 Simple Chores to Combat Killer AdWords Clutter

March 16, 2015

killer adwords clutterEverybody loves living in a clean, well-organized house. But you rarely meet anyone who really likes the process of regularly cleaning their homes.

We all know about those tasks you always put off as long as possible—organizing the garage, deep-cleaning the kitchen, decluttering the attic, etc.

But sooner or later, those “spring cleaning” tasks have to get done or your home—and quality of living—start to deteriorate.

Your AdWords account is much the same way. Problems that might seem insignificant on a week to week view can accumulate over months and years to cause startling problems for your paid search account.

And just like your spring cleaning—the longer you put off these AdWords tasks, the worse it’s going to get.

So as the weather starts to warm and you get out those dust rags and brooms, it’s time to mentally commit to giving your AdWords account the same attention. Don’t worry – we’ll help you figure out how.

4 Steps to Successfully Running Promotions in AdWords

March 2, 2015

promoting sales in adwordsSales are a pain for retailers everywhere, as you well know. Unfortunately, they also seem to be a cultural expectation and necessary evil.

And while designing new banner ads and sending floods of sale emails to your list are valiant efforts, many retailers underestimate the impact that paid search marketing can have on a sale’s success (or failure).

This is because AdWords is the kind of versatile and (if you’re doing it right) high-traffic platform that can get the word out about your sales—and entice shoppers to buy NOW. Over the last couple years, Google has made this even easier.

Paid Search Software Gone Wrong: When Automation Bites Back

February 12, 2015

paid search software gone wrongTechnology is a wonderful thing.

It improves many aspects of life, and makes running an ecommerce business a heckuva lot easier.

But just as you wouldn’t want technology running your future, à la Matrix or Terminator, you don’t want to trust the welfare of your SEM campaigns to paid search software, either.

Don’t get me wrong, computers are fantastic with some core paid search tasks, like batch work, data mining, efficiency, and repetition.

But without the balance of skilled human management and analysis, you’re going to miss out on long-term success.

If you want to make the most of your budget and set your account on track for success, it’s time to swallow the red pill and learn what it takes to balance human and machine assets in your search engine marketing.

The Savvy Advertiser’s Guide to Merchant Promotions

January 22, 2015

savvy advertiser's guide to merchant promosIf you’ve ever done a product search on Google – chances are you’ve come across Google’s Merchant Promotions feature.

You’ve probably even used it yourself. But what you might not know as a paid search manager is this—even though Google released this feature in late 2012, the vast majority of retailers still aren’t using it. In fact, my guess is that only 1/3 of the accounts we’ve audited have ever used Merchant Promos.

This means there’s a big opportunity for YOU to jump on board and take competitive advantage over this conversion-boosting ad extension. And this post will walk you through the basics to getting started with Merchant Promotions.

But you might be wondering, what exactly does Merchant Promotions do, and why should you care? I’m glad you asked.

4 Core Principles for Remarketing Success

December 15, 2014

Ant_active_exploration_using_antennaThere are a lot of moving parts to an optimized AdWords account.

While we’re all aware of the top players, text ads and PLAs, many people forget about, choose to  forgo, or simply don’t know about remarketing.

Set up a bit differently from regular text ads, remarketing targets Google’s Display Network and focuses on capturing users that have already been  to your site, and are therefore more qualified.

Whether you’re already utilizing remarketing and want to take it a step further, or are jumping into remarketing for the first time, here are some simple insights you can use to beef up your campaign .

5 Easy Ways to Make the Most Out of Bing Ads

December 2, 2014

new-bing-logoBing Ads has been changing substantially over the past few months, and it’s easy to miss out on features and updates.

Even though the Bing/Yahoo network brings in a lot less traffic than Google for most retailers, it’s nontheless a chunk of traffic you don’t want to lose.

And now as major browser Firefox makes their bold move and sets Yahoo as its new default search engine, it’s more important than ever that you are optimizing your pay per click ads on Bing.

If you haven’t had a chance to review some of the newest initiatives and updates from Bing, here’s a quick recap of five easy features that will help you make the most out of your Bing performance.

Is Your AdWords Budget Ready for the Holidays?

November 26, 2014

Brace for Holiday Traffic!Only a few more days until Thanksgiving, Black Friday, and Cyber Monday. Shoppers everywhere are counting down to the biggest sales of the year.

But if you’re reading this, you likely find yourself on the other side of that fence – bracing for the onslaught of shoppers, browsers, and competition that’s scheduled to hit as early as Thursday.

And we’ve found that one of the easiest and most important ways you can prepare your AdWords account for the holidays is budget management. We’ll show you what we mean.

The Power of Comparison Shopping Engines

November 20, 2014

PricegrabberIn recent years, e-commerce merchants have experienced a considerable increase in traffic and flourishing sales as a result of listing their products on comparison shopping engines.

Comparison shopping engines (CSEs) allow online retailers to directly compete with similar merchants on a single results pages.

These engines do this by amassing high quality product information from vendors, usually through a merchant uploaded data feed, in order to produce comparison listings of the most relevant and competitive products for potential customers searching on their websites.

Five Ways to Boost Google Shopping Holiday Success

November 19, 2014

Google Shopping this Holiday SeasonGoogle Shopping campaigns have been a hot topic for 2014, and this holiday season is the first that retailers will spend with the new Shopping campaign format.

Shopping campaigns are a huge focus for many of our clients, and we’ve been testing this campaign format for over a year.

So this holiday shopping season, we expect Google Shopping campaigns to play a huge part in driving successful results.

In honor of tomorrow’s webinar, 6 Ways to Increase AdWords Profits During the Holiday Rush, I’ll be sharing five additional Google Shopping-specific tips for holiday success.

Income-ing! An AdWords Targeting Trick to Boost Return

November 12, 2014

Targeting Household IncomeAs we manage our clients’ accounts, one of our main focuses is to manage ad spend efficiently while meeting or exceeding our clients’ return goals.

Last year, Google launched a geographic targeting feature, household income targeting, that allows us to more efficiently allocate spend for clients whose target markets fit specific income brackets, whether low, high, or somewhere in the middle. We’ve also seen this targeting work well for accounts whose average order value varies based on income levels.

Using household income (HHI) targeting, we can target 6 different income tiers and add bid modifiers based on how each tier performs, at the campaign level. Today, I’ll give you a brief overview of how.

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