The ROI Revolution Blog

Finding Contentedness with Your Content Marketing

August 22, 2016

Content MarketingMaybe it’s because I grew up watching “Family Feud,” but I love surveys. Every time Internet Retailer releases a new one, I geek out. Somehow this article from 2015 had slipped through the cracks for me until now.

Among its fascinating statistics is this fun factoid: In a survey of 176 senior-level digital marketers, “respondents said designing web updates and updating and optimizing digital content are the two most challenging aspects of digital marketing.

Would you say that you aren’t content with your content either? While building the agenda for our 2017 Summit, we tried to keep this in mind: last year, our attendee survey respondents (there I go with the survey obsession again) said that content was within the top 10 topics they wanted to see on the stage next year, so we’ve added not one but TWO content marketing sessions on the docket for the 2017 Summit.

Amazon Prime Day Aftermath: One Seller’s Success Story

August 15, 2016

Amazon Prime Day Aftermath: One Seller's Success StoryRoughly a month ago on July 12, Amazon launched its second annual Amazon Prime Day. In case you’ve been living under a rock, Prime Day was Amazon’s excuse to leverage a random summer Tuesday and turn it into the shopping equivalent of Woodstock… only for ecommerce instead of rock and roll.

And based on the numbers, it worked. After drawing in 180 million visitors and selling 34.4 million items last year, this year’s Prime Day was even bigger.

Cystic Fibrosis: One Man’s Lifelong Journey

August 11, 2016

Cystic Fibrosis: One Man's Lifelong Journey

The first personal experience that I ever had with Cystic Fibrosis (CF) was a lovely woman that I previously worked with who was living with it. We bonded quickly due to her positive attitude and incredible work ethic. She would have good weeks and bad weeks but she faced them all with a smile.

When I met Bryce, I immediately felt that same positive presence. Bryce is the son of Jay Highman, the founder of Nature’s One; a client of ours here at ROI Revolution. He is 26 years old and has Cystic Fibrosis.

I got the chance to sit down with Bryce a couple of weeks ago and hear his incredible story about his battle with CF. From his hefty regimen of treatments and therapies to the empowering and motivating speeches he gives across the country, Bryce is proof positive that even someone with a terminal illness can live a fulfilling, impactful, and passionate life.

Google AdWords is Removing Converted Clicks: How it Impacts Ecommerce

August 4, 2016

Google AdWords is Removing Converted Clicks: How it Impacts Ecommerce

Since 2001, Google AdWords has offered conversion tracking to help retailers track important actions that occur after their ad is clicked. Today, the metric Converted clicks measures conversions the same way that they were back when the feature was created. Several years ago, they also added a second option for conversion tracking that is more robust, called Conversions.

The main difference is that while Converted clicks only track last click and measure ad conversion with a broad brush, the newer Conversions metric is flexible in how you can count them (1-per-click or many-per-click as well as choosing attribution model), and also includes more valuable data such as cross-device conversions which aren’t able to be included in Converted clicks.

3 Steps to Correct Digital Marketing Blunders

August 1, 2016

3 Steps to Correct Digital Marketing BlundersHow do you keep your cool when things are going south? When you’re sick, it’s the symptoms you notice. The achy muscles, the runny nose, the tired eyes; not the cold itself. Treating symptoms, though, doesn’t solve the source of the problem. When you have a cold, the oft-cure is time.

When it comes to digital marketing ailments, the proper diagnosis of poor performance requires the same bit of patience. Remember: poor performance is a lagging indicator. You want to address the leading indicators that are the root of the problem and the performance improvement will eventually follow.

5 Tips for Success with Google’s Expanded Text Ads

July 27, 2016


5 Tips for Success with Google’s Expanded Text AdsYesterday marked the official launch of expanded text ads from Google. If you’re unsure what these ads entail, read our recent blog post to learn the ins and outs.

Just to give a very brief rundown, the new ads feature more than double the headline space (60 vs. 25 characters), a longer description (80 vs. 70 characters), and the ability to customize a URL path to drill even deeper into your website and guide search traffic exactly where it needs to go.

YouTube’s New TrueView Discovery Ads are a Powerful Format

July 25, 2016

Why YouTube’s New TrueView Discovery Ads are a Powerful FormatLast Thursday, the official Google AdWords blog announced the introduction of TrueView Ads. These ads, formerly known as TrueView in-display, are a format designed to help viewers discover your company and your brand.

The premise is simple. Someone goes to YouTube and searches a topic they are interested in watching a video about. On the search results page, right at the very top, there will be anywhere from 1-3 ads. If the user is interested in the content, they click on the ad and poof! Instant brand awareness.

4 Tips for Making the Most Out of IRCE 2017 (or any Conference)

July 21, 2016

4 Tips for Making the Most Out of IRCE 2017 or Any ConferenceIt’s been a little over a month since one of the globe’s largest conferences for online retailers took place: IRCE. And while they boasted their largest attendance on record, had some of the greatest thought leaders in eCommerce speaking, and offered access to hundreds of potential new partners, there are still thousands of retailers who did not attend. But why?

At the outset, I want to establish that I typically attend conferences as an exhibitor. I don’t get to attend any sessions. My time is spent talking with companies and existing clients on the exhibition floor.

How to Leverage Google Shopping for Your Business: Part 2

July 18, 2016

How to Leverage Google Shopping for Your BusinessIn part 1, we discussed the major importance of Google Shopping and how to have a bigger impact by focusing on targeting mobile devices. We also discussed tips and hacks for a better mobile bidding strategy.

Today, we’re going to talk about how to optimize your shopping feed, how to properly utilize custom labels, as well as geographic and demographic bidding.

How to Leverage Google Shopping for Your Business: Part 1

July 14, 2016

How to Leverage Google Shopping for Your BusinessLooking to get a leg up on your ecommerce competition? Look no further than Google Shopping! Although many businesses are already taking advantage of opportunities with Google Shopping, many of those and others are confused on how to best optimize for the platform.

Questions such as “how do I optimize my shopping feed?”, “how do I build out a campaign structure?”, and even “how do I make Google Shopping profitable for my business” are commonly heard at ROI Revolution.

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