The ROI Revolution Blog

PARTNER BLOG: How WMS Can Increase Product Rankings & Visibility on Amazon

October 6, 2016

How WMS Can Increase Product Rankings & Visibility on Amazon

This blog post is courtesy of SkuVault, an ROI Revolution partner.

Selling your products on Amazon is a must for sellers with any kind of long-term success plan. Selling your products with great rankings and widespread visibility is an even bigger must. There can be a lot of hurdles to get past in order to achieve success, but implementing an efficient warehouse management system (WMS) makes the process much smoother.

So what kind of hurdles are we talking about? Let’s see. There’s a little thing called mis-shipments which can cause a domino-effect of issues. There’s customer dissatisfaction. And there’s poor out-of-stock ratios. All of which can be solved using features provided by a WMS capable of handling possible errors not caught by humans. When considering products for ranking and visibility, Amazon runs these factors into an algorithm. They also consider these factors when determining who gets the Buy Box a.k.a the golden egg.

Ryan Holiday, 2017 Summit Keynote: Learn How Ecommerce Companies Are in a Unique Position to “Break the Shackles” of Traditional Marketing

October 3, 2016


Ryan Holiday, celebrated media manipulator and marketing strategist, is our main keynote for the 2017 Summit. Among his top thought leadership topics is the issue of how exactly marketing has been redefined since the launch of the internet. Based on his in-depth studies of what has worked and what hasn’t for both startups and large brands (after all, he was the Director of Marketing for American Apparel for years), marketing simply means getting new customers – regardless of method.

“Buying advertisements, as we know them, is a practice that’s only a hundred or so years old, and they were invented as a new and effective way of getting new customers that didn’t involve speaking to each one individually. Today, there are many other ways to successfully meet that same very broad criteria. It’s time we start calling that marketing, too.”

I think we have lost touch with just how much everything has changed since the inception of the internet. Being in ecommerce, we are more aware than most. But it is miraculous how far our advertising capabilities have come within the last 15 years. Digital billboards that can be personalized to fit the eyes of whoever views them sounds like a Jetsons-esque, futuristic utopia–yet here we are. Before the internet, we had no idea what worked in the marketing world, other than direct response telemarketing or newspaper ads which were broadcasted to a mass market with a “spray and pray” mentality.

Facebook Messenger is Now a “One-Stop Shop”

September 13, 2016

Facebook Messenger Now a "One-Stop Shop"Yesterday was the official announcement from Facebook regarding the launch of Messenger Platform Version 1.2. One of the major updates in this launch is that the platform will now be able to take native payments. Though this has been in the works for a while now, it still had only been in the testing phases until the announcement.

In an interview at TechCrunch Disrupt SF 2016, Facebook’s head of Messenger Products, David Marcus, announced that the platform will be accepting payments via PayPal, Visa, MasterCard, American Express, and many others.

Sneak Peek: Hot Topics on the 2017 Summit Stage

September 12, 2016

Sneak Peek: Hot Topics on the 2017 Summit Stage

In anticipation for the soon-to-be announced Ecommerce Marketing Summit agenda, here are some teasers for the hot topics we are featuring on the 2017 stage:

  • shindigz_logo-cmyk72% of people would rather see promotional content through email, compared to 17% who prefer social media (Campaign Monitor). But who says they have to be separate marketing entities? David Piercy, Digital Marketing Manager at Shindigz, will share how the combined powers of email and social media can strengthen your landing pages and overall customer engagement. 
  • lw-sm-01Shockingly, 92% of purchases in the US happen offline. 30.8% of American shoppers would rather buy an item offline for this reason: the ability to see or feel the item in person (Google Consumer Surveys). With items like electrical supplies, for example, why should an electrician begin buying parts from a website when a brick store has done the job for him for years? Adam Messner, CEO at LiveWire Supply, will reveal expert tips to help you lower that high percentage of offline sales – based on his own impressive track record of doing just that. 

Setting Achievable Ecommerce Marketing Goals

September 6, 2016

Setting Achievable Ecommerce Marketing GoalsOne of the most crucial components of any marketing strategy for growth and profit is setting an effective ROI goal. However, most companies do not give this goal the priority it deserves.

In most cases, companies take a cursory glance at metrics such as average product margin or even monthly ad spend and then base their goal(s) off of this. Not only is this a fool’s errand, but it could also be a recipe for disaster that leads your company off the edge of a financial cliff.

If all of your advertising programs are measured against these broad metrics, your company could be hemorrhaging money while everyone is giving high fives and pats on the back for a job well done.

Finding Contentedness with Your Content Marketing

August 22, 2016

Content MarketingMaybe it’s because I grew up watching “Family Feud,” but I love surveys. Every time Internet Retailer releases a new one, I geek out. Somehow this article from 2015 had slipped through the cracks for me until now.

Among its fascinating statistics is this fun factoid: In a survey of 176 senior-level digital marketers, “respondents said designing web updates and updating and optimizing digital content are the two most challenging aspects of digital marketing.

Would you say that you aren’t content with your content either? While building the agenda for our 2017 Summit, we tried to keep this in mind: last year, our attendee survey respondents (there I go with the survey obsession again) said that content was within the top 10 topics they wanted to see on the stage next year, so we’ve added not one but TWO content marketing sessions on the docket for the 2017 Summit.

Amazon Prime Day Aftermath: One Seller’s Success Story

August 15, 2016

Amazon Prime Day Aftermath: One Seller's Success StoryRoughly a month ago on July 12, Amazon launched its second annual Amazon Prime Day. In case you’ve been living under a rock, Prime Day was Amazon’s excuse to leverage a random summer Tuesday and turn it into the shopping equivalent of Woodstock… only for ecommerce instead of rock and roll.

And based on the numbers, it worked. After drawing in 180 million visitors and selling 34.4 million items last year, this year’s Prime Day was even bigger.

Cystic Fibrosis: One Man’s Lifelong Journey

August 11, 2016

Cystic Fibrosis: One Man's Lifelong Journey

The first personal experience that I ever had with Cystic Fibrosis (CF) was a lovely woman that I previously worked with who was living with it. We bonded quickly due to her positive attitude and incredible work ethic. She would have good weeks and bad weeks but she faced them all with a smile.

When I met Bryce, I immediately felt that same positive presence. Bryce is the son of Jay Highman, the founder of Nature’s One; a client of ours here at ROI Revolution. He is 26 years old and has Cystic Fibrosis.

I got the chance to sit down with Bryce a couple of weeks ago and hear his incredible story about his battle with CF. From his hefty regimen of treatments and therapies to the empowering and motivating speeches he gives across the country, Bryce is proof positive that even someone with a terminal illness can live a fulfilling, impactful, and passionate life.

Google AdWords is Removing Converted Clicks: How it Impacts Ecommerce

August 4, 2016

Google AdWords is Removing Converted Clicks: How it Impacts Ecommerce

Since 2001, Google AdWords has offered conversion tracking to help retailers track important actions that occur after their ad is clicked. Today, the metric Converted clicks measures conversions the same way that they were back when the feature was created. Several years ago, they also added a second option for conversion tracking that is more robust, called Conversions.

The main difference is that while Converted clicks only track last click and measure ad conversion with a broad brush, the newer Conversions metric is flexible in how you can count them (1-per-click or many-per-click as well as choosing attribution model), and also includes more valuable data such as cross-device conversions which aren’t able to be included in Converted clicks.

3 Steps to Correct Digital Marketing Blunders

August 1, 2016

3 Steps to Correct Digital Marketing BlundersHow do you keep your cool when things are going south? When you’re sick, it’s the symptoms you notice. The achy muscles, the runny nose, the tired eyes; not the cold itself. Treating symptoms, though, doesn’t solve the source of the problem. When you have a cold, the oft-cure is time.

When it comes to digital marketing ailments, the proper diagnosis of poor performance requires the same bit of patience. Remember: poor performance is a lagging indicator. You want to address the leading indicators that are the root of the problem and the performance improvement will eventually follow.

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