The ROI Revolution Blog

Facebook Messenger is Now a “One-Stop Shop”

September 13, 2016

Facebook Messenger Now a "One-Stop Shop"Yesterday was the official announcement from Facebook regarding the launch of Messenger Platform Version 1.2. One of the major updates in this launch is that the platform will now be able to take native payments. Though this has been in the works for a while now, it still had only been in the testing phases until the announcement.

In an interview at TechCrunch Disrupt SF 2016, Facebook’s head of Messenger Products, David Marcus, announced that the platform will be accepting payments via PayPal, Visa, MasterCard, American Express, and many others.

Sneak Peek: Hot Topics on the 2017 Summit Stage

September 12, 2016

Sneak Peek: Hot Topics on the 2017 Summit Stage

In anticipation for the soon-to-be announced Ecommerce Marketing Summit agenda, here are some teasers for the hot topics we are featuring on the 2017 stage:

  • shindigz_logo-cmyk72% of people would rather see promotional content through email, compared to 17% who prefer social media (Campaign Monitor). But who says they have to be separate marketing entities? David Piercy, Digital Marketing Manager at Shindigz, will share how the combined powers of email and social media can strengthen your landing pages and overall customer engagement. 
  • lw-sm-01Shockingly, 92% of purchases in the US happen offline. 30.8% of American shoppers would rather buy an item offline for this reason: the ability to see or feel the item in person (Google Consumer Surveys). With items like electrical supplies, for example, why should an electrician begin buying parts from a website when a brick store has done the job for him for years? Adam Messner, CEO at LiveWire Supply, will reveal expert tips to help you lower that high percentage of offline sales – based on his own impressive track record of doing just that. 

Setting Achievable Ecommerce Marketing Goals

September 6, 2016

Setting Achievable Ecommerce Marketing GoalsOne of the most crucial components of any marketing strategy for growth and profit is setting an effective ROI goal. However, most companies do not give this goal the priority it deserves.

In most cases, companies take a cursory glance at metrics such as average product margin or even monthly ad spend and then base their goal(s) off of this. Not only is this a fool’s errand, but it could also be a recipe for disaster that leads your company off the edge of a financial cliff.

If all of your advertising programs are measured against these broad metrics, your company could be hemorrhaging money while everyone is giving high fives and pats on the back for a job well done.

Finding Contentedness with Your Content Marketing

August 22, 2016

Content MarketingMaybe it’s because I grew up watching “Family Feud,” but I love surveys. Every time Internet Retailer releases a new one, I geek out. Somehow this article from 2015 had slipped through the cracks for me until now.

Among its fascinating statistics is this fun factoid: In a survey of 176 senior-level digital marketers, “respondents said designing web updates and updating and optimizing digital content are the two most challenging aspects of digital marketing.

Would you say that you aren’t content with your content either? While building the agenda for our 2017 Summit, we tried to keep this in mind: last year, our attendee survey respondents (there I go with the survey obsession again) said that content was within the top 10 topics they wanted to see on the stage next year, so we’ve added not one but TWO content marketing sessions on the docket for the 2017 Summit.

Amazon Prime Day Aftermath: One Seller’s Success Story

August 15, 2016

Amazon Prime Day Aftermath: One Seller's Success StoryRoughly a month ago on July 12, Amazon launched its second annual Amazon Prime Day. In case you’ve been living under a rock, Prime Day was Amazon’s excuse to leverage a random summer Tuesday and turn it into the shopping equivalent of Woodstock… only for ecommerce instead of rock and roll.

And based on the numbers, it worked. After drawing in 180 million visitors and selling 34.4 million items last year, this year’s Prime Day was even bigger.

Cystic Fibrosis: One Man’s Lifelong Journey

August 11, 2016

Cystic Fibrosis: One Man's Lifelong Journey

The first personal experience that I ever had with Cystic Fibrosis (CF) was a lovely woman that I previously worked with who was living with it. We bonded quickly due to her positive attitude and incredible work ethic. She would have good weeks and bad weeks but she faced them all with a smile.

When I met Bryce, I immediately felt that same positive presence. Bryce is the son of Jay Highman, the founder of Nature’s One; a client of ours here at ROI Revolution. He is 26 years old and has Cystic Fibrosis.

I got the chance to sit down with Bryce a couple of weeks ago and hear his incredible story about his battle with CF. From his hefty regimen of treatments and therapies to the empowering and motivating speeches he gives across the country, Bryce is proof positive that even someone with a terminal illness can live a fulfilling, impactful, and passionate life.

Google AdWords is Removing Converted Clicks: How it Impacts Ecommerce

August 4, 2016

Google AdWords is Removing Converted Clicks: How it Impacts Ecommerce

Since 2001, Google AdWords has offered conversion tracking to help retailers track important actions that occur after their ad is clicked. Today, the metric Converted clicks measures conversions the same way that they were back when the feature was created. Several years ago, they also added a second option for conversion tracking that is more robust, called Conversions.

The main difference is that while Converted clicks only track last click and measure ad conversion with a broad brush, the newer Conversions metric is flexible in how you can count them (1-per-click or many-per-click as well as choosing attribution model), and also includes more valuable data such as cross-device conversions which aren’t able to be included in Converted clicks.

3 Steps to Correct Digital Marketing Blunders

August 1, 2016

3 Steps to Correct Digital Marketing BlundersHow do you keep your cool when things are going south? When you’re sick, it’s the symptoms you notice. The achy muscles, the runny nose, the tired eyes; not the cold itself. Treating symptoms, though, doesn’t solve the source of the problem. When you have a cold, the oft-cure is time.

When it comes to digital marketing ailments, the proper diagnosis of poor performance requires the same bit of patience. Remember: poor performance is a lagging indicator. You want to address the leading indicators that are the root of the problem and the performance improvement will eventually follow.

5 Tips for Success with Google’s Expanded Text Ads

July 27, 2016


5 Tips for Success with Google’s Expanded Text AdsYesterday marked the official launch of expanded text ads from Google. If you’re unsure what these ads entail, read our recent blog post to learn the ins and outs.

Just to give a very brief rundown, the new ads feature more than double the headline space (60 vs. 25 characters), a longer description (80 vs. 70 characters), and the ability to customize a URL path to drill even deeper into your website and guide search traffic exactly where it needs to go.

YouTube’s New TrueView Discovery Ads are a Powerful Format

July 25, 2016

Why YouTube’s New TrueView Discovery Ads are a Powerful FormatLast Thursday, the official Google AdWords blog announced the introduction of TrueView Ads. These ads, formerly known as TrueView in-display, are a format designed to help viewers discover your company and your brand.

The premise is simple. Someone goes to YouTube and searches a topic they are interested in watching a video about. On the search results page, right at the very top, there will be anywhere from 1-3 ads. If the user is interested in the content, they click on the ad and poof! Instant brand awareness.

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