The ROI Revolution Blog

SEO for E-Commerce: Structured Data (Part 3)

January 16, 2017

SEO for E-Commerce: Structured Data

In the first two parts of this series on SEO for e-commerce sites, we’ve considered what SEO is and is not, as well as how layered navigation can affect your overall SEO strategy. Next we’ll look at schema.org structured data markup and how it can be used to help you to get more from your search engine results page listings.

PARTNER BLOG: The Principal Guide to Conversion Rate Optimization

January 12, 2017

The Principal Guide to Conversion Rate Optimization

This partner blog is courtesy of 121ecommerce, an ROI Revolution partner.

The struggle of getting visitors to your site is a challenge, but you have researched and optimized and are doing it. Unfortunately, it doesn’t end there. Your next step is turning these visitors into sales, downloads, or whatever your conversions are, a challenge of its own. By optimizing a few aspects of your site you can increase your conversion rate, one of the most important metrics of your site.

Here are some things you’ll want to take a look at to help you optimize your conversion rate:

New Google AdWords Best Practice Guide Will Have You Testing with Confidence

January 10, 2017

New Google AdWords Best Practice Guide Will Have You Testing with ConfidenceA lot has been changing recently for AdWords. And that’s really no surprise. The online world is in a constant state of flux, and if you aren’t trying to stay ahead of the curve you’re probably already behind it.

Thankfully, Google understands that with an ever-changing online world, they need to keep their customers happy and informed. To do this, they created a new Google best practices guide to testing with confidence.

Summit Speaker Spotlight: Bill Keefe of Julianna Rae Talks Mobile Strategy

January 3, 2017

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Remember when CD’s, books, and electronics were the only things anyone would dare buy on the internet? I still remember the first online purchase my family ever made around 2003: my mom ordered a CD for my sister’s birthday. I remember my mom watching anxiously in the mail for her credit card statement to arrive afterward. She had to make sure there were no fraudulent charges on it after she typed the numbers into the dangerous Amazon abyss!

This distrust of the online world seems so far removed from our culture today. For ecommerce pioneers like Bill Keefe of Julianna Rae, a 2017 Summit speaker, that distrust was replaced with an innate sense of anticipatory entrepreneurship. He and Julie Lee, one of the other company founders, knew that the internet would soon be completely normalized (for example, my mom bought all but one of her Christmas gifts online this year!) They anticipated the trajectory and knew they couldn’t afford to ignore it.

Top 5 Perks to Look Forward to at Your First (or Fourth) Summit: Day 2

December 21, 2016

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We’re back with more exciting highlights on our Summit agenda, but this time, the focus is on day 2 (if you missed the day 1 teaser, find it here). Get in the middle of the action during our final day of the Summit! Sorry, no acrobats on the agenda today, but we promise it’s still exciting.

SEO for Ecommerce: Layered Navigation (Part 2 of 4)

December 19, 2016

SEO for E-Commerce: Layered Navigation

In the first part of this series on SEO for e-commerce sites, we took a look at what SEO is and what it’s not. Now that we understand the importance of relevant, logic-driven, efficient websites, let’s take a look at the first of three common elements that play a role in today’s e-commerce sites: layered navigation. Layered navigation (also referred to as faceted navigation, attribute filters, etc.) can have a positive or negative impact on your site’s crawlability, keyword breadth, and content duplication. Getting it right should be an important part of your SEO strategy.

SEO for Ecommerce: Cautions, Admonishments, and How to Get it Right (Part 1)

December 12, 2016

SEO for E-Commerce: Cautions, Admonishments, & How to Get it Right

Looking for Part 1? Read it here.

Over the years, search engine optimization (SEO) has been a lot of things to a lot of people. We all know that having good SEO is important for organic search rankings, but understanding what that really means and what it doesn’t is key. Too often, ecommerce sites get caught up in the latest “flavor of the month” tactics that will have only a short-term impact on their results at best and, in a worst case scenario, may actually lead to penalties and hurt their websites.

To get SEO right for your ecommerce site, you need to first understand what SEO is and what it isn’t. Over the next three posts, we’ll look at several common elements of SEO for ecommerce, including what to watch out for and strategies to implement to make sure that your site is following best practices. These elements will help you to create a strong foundation on which to build your future optimization efforts.

Top 5 Perks to Look Forward to at Your First (or Fourth) Summit: Day 1

December 7, 2016

If you’re joining us at our fourth annual Ecommerce Marketing Summit this year, you’ve probably seen our 2017 Summit agenda at this point. But a bulleted list of titles and speaker names doesn’t come close to describing what it’s actually like to be there. We created the Summit to fill what we saw as a huge gap in ecommerce shows. In a sea of impersonal, lackluster, and-quite frankly-way too expensive shows, we tried to make ours the exact opposite. It’s time to get excited about the relevant, intimate, affordable, red carpet treatment we love to give to our clients and ecommerce retailer guests!

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AdWords Makes it Easy to Engage with Shoppers with Customer Match

December 5, 2016

AdWords Makes it Easy to Engage with Shoppers with Customer MatchIt’s crunch time. With only a few weeks left in the holiday season, now is the time to take action and grab up all those shoppers and turn them into customers. The problem is, shoppers have become so savvy that their expectations often make it difficult to even get them onto your site.

Well have no fear, AdWords Customer Match is here! As announced on the Inside AdWords blog on Thursday, they’ve rolled out a simpler way to approach the holidays. They’ve created a way to streamline subscriber lists which opens up more options to reaching your customers.

So if your subscriber list is constantly changing, you can now add or remove specific addresses or replace the list entirely without having to constantly create new versions.

But that’s just the tip of the iceberg! Read on to learn even more of the new and improved features Customer Match has to offer.

PARTNER BLOG: How to Handle the High Traffic Season

December 1, 2016

How to Handle the High-Traffic SeasonThis blog post is courtesy of Yoel Feldman, co-founder and COO of Proonto, an ROI Revolution partner.

Remember when you used to go from store to store with a list of people to shop for each holiday? You’d enter the toy store, ask the salesperson for help finding a present for your nieces and nephews. Then you’d go to the Jewelry store and ask for help from the representative to find the perfect piece in your price range for your mom. This seemed to continue on ad infinitum. You trusted the salespeople to guide you towards the right choice by asking questions about your recipients and by knowing their stock inside and out.

These days, many brick and mortar stores have been replaced by tabs on a browser. That sales associate’s “helping hand” has often become a feature that many shoppers find themselves missing.

Around the holiday season, being able to spot browsers and be ready to help them make the right choice for their recipient is more important than ever. Even more than that, continuing to provide personalized service during the high-volume season is critical! How can you find balance between providing quality service in a high traffic time while continuing to drive as many visitors to your site as possible?

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