The ROI Revolution Blog

A Remarketing Resolution Midyear Check-Up

July 28, 2014

New-Year_Resolutions_list.jpgRemarketing has been sort of a hot topic for us here at ROI Revolution lately, with last week's blog sporting some great insider tips on AdRoll remarketing from one of our seasoned analysts, and a can't-miss post on dynamic remarketing. Our recent case study also gave you an inside scoop on the techniques one retailer used to net a 785% increase in remarketing sales.

Why the remarketing rush now? Well, it's mid-2014, and at the beginning of the year, we challenged you to make four remarketing resolutions for the New Year. These resolutions were designed to help you make the most of paid search in 2014 through remarketing. So with the year more than halfway through now, and so many great remarketing resources at your fingertips, I think it's time for a quick refresher on these 2014 resolutions and why they're important.

Google's Dynamic Remarketing - 5 Tips to Turn Lost Opportunities into Retail Gold

July 25, 2014

google-dynamic-remarketing-ad.pngNearly 70% of shoppers who add products to their cart end up leaving without completing the purchase.

So, what can ecommerce retailers do about these lost opportunities to convert a website visitor?

Ultimately, remarketing is the best strategy for bringing back those buyers who left without making a purchase. If you can keep your brand and your products in front of motivated buyers, then they are more likely to come back to shop.

AdRoll Remarketing - Reach Your Customers. Everywhere.

July 23, 2014

AdRollRemarketing.pngRoughly 1-2% of shoppers convert on their first visit to an online store. But what about that other 98% that come to your site but leave before making a purchase?

That is where a successful remarketing strategy can take your business to the next level.

Remarketing is the best way to keep your past site visitors engaged with your brand. By keeping track of people who visit your site, remarketing gives you the ability to display ads to these potential customers as they browse other sites across the web.

A Tale of Two Landing Pages

July 21, 2014

google thumbnail image.JPGLast week, we talked about the importance of your Quality Score in reaching your ROI goals. In case you missed the post, Quality Score is a good way to keep tabs on the "customer service" rating of your AdWords campaigns. Today, we're going to discuss one key element of your Quality Score--your landing page--through the eyes of your user.

Is the Display Network's Extended Keyword Match Draining Your Ad Spend?

July 16, 2014

drain-money.jpgFor years advertisers on Google's Display Network were limited to Keyword Contextual Targeting, which serves your ads on website content relevant to your keywords. In recent years, Google has greatly expanded their targeting options, providing an unrivaled ability to find your perfect audience.

While keyword targeting is a mainstay for advertisers, this feature itself has also evolved. Last year, Google expanded keyword matching with an extra layer of behavior-based targeting criteria called "extended keyword match."

Three Lessons from Intel's SEM Success

July 15, 2014

Intel.pngIn June of this year, Google released a case study detailing Intel's success with brand building via AdWords. I found this a little odd, since most businesses involved in search engine marketing tend to view branding as a "side effect" or secondary pursuit at best. This is especially true for retailers on the whole.

So it was very interesting to learn that Intel has actually been using search engine marketing as a key part of their brand strategy over the last decade--and with great success. While branding via AdWords certainly isn't successful for every business model, I believe there are still some golden nuggets in this case study for anyone using AdWords. That's why today, I'll be sharing three lessons you can learn from Intel's success to apply to your own AdWords campaign.

Google Quality Score: Putting the Customer First

July 11, 2014

pen-162124_640.png"The customer is always right" is a classic business mantra that has never been more important than it is today. With the Internet giving your customers anywhere from a dozen to hundreds of options for just about any purchase, you can't afford to skimp on customer service. And I know I'm preaching to the choir on this one, especially in an online retail world competing with Amazon's customer service model.

But believe it or not--Google has actually created a system that encourages you to provide good customer service right from the start. You know this system as Google's "Quality Score." Many of you might consider it more harmful than helpful. But today I want to briefly offer you some fresh perspective on this AdWords reality.

Google Trusted Stores vs. Amazon

July 10, 2014

hero-overview.pngFree two-day shipping. Some of the best customer service on the Web. An Internet-wide reputation as a trusted seller of... well, everything. If you're in the business of online retailing, this is the competitive reality you deal with every day. Many merchants and marketplace sellers willingly give up their autonomy in exchange for the chance to piggyback on Amazon's traffic and trust. Amazon.com has grown by leaps and bounds to dominate the ecommerce market, but that doesn't mean you have to join their marketplace just to keep your business viable.

Google has many different free tools available to help online retailers capitalize on their corner of the Internet, but our focus today is Google Trusted Stores and how it can help your business compete with Amazon.

Five Reasons You Shouldn't Miss Bing Product Ads

July 8, 2014

product-ads-screen-2-351x241.pngEarlier this year, Bing announced their entry into the world of product ads, roughly six months after Google unveiled their beta upgrade from Product Listing Ads to Shopping Campaigns. Product listing ads are growing in popularity with both consumers and advertisers, and for good reason.

So it's no surprise that Bing is getting in on this profitable trend. And while Bing does tend to draw significantly less search volume than Google, there are still several good reasons you should consider expanding your campaign to Bing Product Ads.

Channel, Competition & Customer: Takeaways from #IRCE2014

June 26, 2014

Channel, Competition, Customer blog image.pngIRCE (Internet Retailer Conference & Exhibition), as you probably know, is the world's largest ecommerce event. It is one we've been attending for the past five years. This year, as I sorted through the deluge of information, thoughts, and notes post-IRCE, three common "themes" jumped out at me as important takeaways for any retailer, regardless of size.

The ecommerce landscape is changing faster every year. Staying on top of new trends and innovations in these core areas is vital. As Jeff Bezos, founder and CEO of Amazon, once said: "What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy."

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