The ROI Revolution Blog

The Skinny on Google’s Upgraded URLs

July 1, 2015

googleupgradedurlsToday, July 1st, Google rolls out the new upgraded URL feature, which has been in Beta since last summer.

The purpose of this new feature is to divide the traditional Destination URL field into two parts – a final URL and a tracking template. Right now, advertisers use the destination URL for the URL of their landing page as well as including tracking parameters and redirects for tracking. With the new upgrade, advertisers will benefit in 3 ways:

  1. Less time managing destination URLs.
  2. Reduced site crawling and website load time.
  3. Faster ad reviews.

How to Make Amazon Send Traffic to YOUR Website

May 20, 2015

blog_Solving the Amazon Product Ads Puzzle88.9 billion U.S. dollars in revenue.

100+ million visitors per month.

This is the kind of Internet clout Amazon wields. They’re the #3 website in the US, behind Google and Facebook. In short, they live up to their name – and they’re the Goliath competitor standing in the way of most ecommerce retailers.

Because of this, independent ecommerce retailers in most categories tend to see Amazon as “the foe.” In actuality, however, Amazon has recently provided a way for you to use them as a tool for driving more traffic to your website – without submitting your business to them and relying on a channel (Amazon Marketplace) you don’t own.

In 2008, Amazon quietly launched Amazon Product Ads, setting themselves up to be a shopping search engine as well as a massive online retailer. The program has come a long way since 2008, to the point that you should start sitting up and taking notice.

The Microsoft/Yahoo Search Alliance: The Good, the Bad, and the Ugly

May 5, 2015

On April 16th, Yahoo and Bing (Microsoft) announced an amendment to their previous search arrangement.

This has some people scratching their heads, unsure of just what that actually means.

And it has others sweating bullets as they realize they’ll soon have to start mastering yet another paid search platform if they want to maintain traffic.

We’ve been on the phone with Yahoo and Bing representatives a lot lately, so here’s the inside scoop, simplified as much as possible.

7 Ad Budget Disasters Waiting to Happen (and What to Do About Them)

March 31, 2015

AdWords is a complex machine.paidsearchdisasters

With so many different settings, features, and best practices, it’s easy to get overwhelmed with it all.

Thus, it’s not surprising that stuff falls through the cracks from time to time.

But sometimes, the little mismanagements that escape your attention today become those big problems that cost you hundreds of dollars (and a bottle of aspirin) tomorrow.

These are disasters waiting to happen, and we’ve personally seen them cost even the smartest retailers thousands of dollars.

So today, we’re talking disaster preparedness for paid search advertising. These are 7 little-known disasters waiting to happen – and what you can do about them.

4 Simple Chores to Combat Killer AdWords Clutter

March 16, 2015

killer adwords clutterEverybody loves living in a clean, well-organized house. But you rarely meet anyone who really likes the process of regularly cleaning their homes.

We all know about those tasks you always put off as long as possible—organizing the garage, deep-cleaning the kitchen, decluttering the attic, etc.

But sooner or later, those “spring cleaning” tasks have to get done or your home—and quality of living—start to deteriorate.

Your AdWords account is much the same way. Problems that might seem insignificant on a week to week view can accumulate over months and years to cause startling problems for your paid search account.

And just like your spring cleaning—the longer you put off these AdWords tasks, the worse it’s going to get.

So as the weather starts to warm and you get out those dust rags and brooms, it’s time to mentally commit to giving your AdWords account the same attention. Don’t worry – we’ll help you figure out how.

4 Steps to Successfully Running Promotions in AdWords

March 2, 2015

promoting sales in adwordsSales are a pain for retailers everywhere, as you well know. Unfortunately, they also seem to be a cultural expectation and necessary evil.

And while designing new banner ads and sending floods of sale emails to your list are valiant efforts, many retailers underestimate the impact that paid search marketing can have on a sale’s success (or failure).

This is because AdWords is the kind of versatile and (if you’re doing it right) high-traffic platform that can get the word out about your sales—and entice shoppers to buy NOW. Over the last couple years, Google has made this even easier.

Paid Search Software Gone Wrong: When Automation Bites Back

February 12, 2015

paid search software gone wrongTechnology is a wonderful thing.

It improves many aspects of life, and makes running an ecommerce business a heckuva lot easier.

But just as you wouldn’t want technology running your future, à la Matrix or Terminator, you don’t want to trust the welfare of your SEM campaigns to paid search software, either.

Don’t get me wrong, computers are fantastic with some core paid search tasks, like batch work, data mining, efficiency, and repetition.

But without the balance of skilled human management and analysis, you’re going to miss out on long-term success.

If you want to make the most of your budget and set your account on track for success, it’s time to swallow the red pill and learn what it takes to balance human and machine assets in your search engine marketing.

The Savvy Advertiser’s Guide to Merchant Promotions

January 22, 2015

savvy advertiser's guide to merchant promosIf you’ve ever done a product search on Google – chances are you’ve come across Google’s Merchant Promotions feature.

You’ve probably even used it yourself. But what you might not know as a paid search manager is this—even though Google released this feature in late 2012, the vast majority of retailers still aren’t using it. In fact, my guess is that only 1/3 of the accounts we’ve audited have ever used Merchant Promos.

This means there’s a big opportunity for YOU to jump on board and take competitive advantage over this conversion-boosting ad extension. And this post will walk you through the basics to getting started with Merchant Promotions.

But you might be wondering, what exactly does Merchant Promotions do, and why should you care? I’m glad you asked.

4 Core Principles for Remarketing Success

December 15, 2014

Ant_active_exploration_using_antennaThere are a lot of moving parts to an optimized AdWords account.

While we’re all aware of the top players, text ads and PLAs, many people forget about, choose to  forgo, or simply don’t know about remarketing.

Set up a bit differently from regular text ads, remarketing targets Google’s Display Network and focuses on capturing users that have already been  to your site, and are therefore more qualified.

Whether you’re already utilizing remarketing and want to take it a step further, or are jumping into remarketing for the first time, here are some simple insights you can use to beef up your campaign .

5 Easy Ways to Make the Most Out of Bing Ads

December 2, 2014

new-bing-logoBing Ads has been changing substantially over the past few months, and it’s easy to miss out on features and updates.

Even though the Bing/Yahoo network brings in a lot less traffic than Google for most retailers, it’s nontheless a chunk of traffic you don’t want to lose.

And now as major browser Firefox makes their bold move and sets Yahoo as its new default search engine, it’s more important than ever that you are optimizing your pay per click ads on Bing.

If you haven’t had a chance to review some of the newest initiatives and updates from Bing, here’s a quick recap of five easy features that will help you make the most out of your Bing performance.

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