The ROI Revolution Blog

The Social Media Advertising Revolution

June 22, 2016

The Social Media Advertising RevolutionFacebook. Twitter. Pinterest. LinkedIn. Instagram. Snapchat. Google+. The list goes on and on. While you may not be on all (or any) of these social media platforms for personal use, utilizing some of them for your business should be a vital part of your marketing strategy.

What started as simply entertainment and social networking tools have transformed into an incredibly powerful platform for businesses to market (or remarket) themselves. According to statista.com, social media advertising revenue is forecast to hit almost $31 billion in 2016. Compare that to 2010’s “meager” $7.3 billion, and it’s more than quadrupled in six short years.

Google AdWords Click to Text Campaigns Show Huge Potential

June 20, 2016

Google AdWords Click to Text Campaigns Show Huge PotentialAs we speak, Google AdWords is testing a new extension for their ads. This add-on allows users to send an SMS or text message directly to the company that is advertising. Similar to the extension that allows users to call the company via the ad, this update furthers the mobile-first mentality that Google has demonstrated over the last several months.

It’s also proof that most people want as little interaction as possible with people they don’t know. According to a ZipWhip blog, the first campaign to utilize this texting feature saw a 265% increase in click-through rate (CTR) over similar ads where a phone call was the option.

YouTube Launches Director Suite for Easy Creation of Video Ads

June 16, 2016

YouTube Launches Director Suite for Easier Creation of Video AdsYouTube is a behemoth in video advertising. From 2013 to present, roughly 20% of all video advertising revenue in the U.S. has come from YouTube. Since 2014, overall video advertising spend has increased from $4.4 billion up to a projected $9.14 billion this year, more than doubling in just three years. And it certainly doesn’t seem to be slowing down any time soon.

With that in mind, YouTube has just announced the release of a director suite of products which will help make video ads easier to create and implement for businesses. It’s a smart move on their part, as YouTube video growth is up more than 50% compared to last year. This is a gold mine for businesses of all shapes and sizes looking to capitalize on the ever-growing video advertising format.

Stop Ignoring Yahoo and Bing and Start Investing!

June 13, 2016

Stop Ignoring Yahoo and Bing and Start Investing!Many online retailers have been avoiding the Yahoo/Bing network for advertising because they are afraid it just won’t be effective for them. It’s time for them to wake up and smell the potential profits!

Just ask Ryan Hilliard, ROI’s Team Lead for Paid Search Marketing. In an interview with Marketing Sherpa at IRCE last week, he tackles this topic and in less than five minutes will have you thoroughly convinced that Yahoo/Bing are a platform that should not be ignored.

Session Highlights from IRCE- Part 2

June 10, 2016

IRCE Chicago Ecommerce Wrap-up

What an outstanding experience IRCE has been! With so many industry-leading speakers and sessions, the last two days have been a whirlwind of insights.

One of my favorite sessions of the week was by UPS on the Pulse of the Online Shopper. It had particularly interesting information discussing trends based on a statistically significant set of purchases from shoppers. These consisted of at least two online purchases in a typical three month period.  Here are a few of the items that were “iPad worthy” from my notes:

Session Highlights from IRCE – Part 1

June 9, 2016

IRCE Session Highlights

IRCE has certainly been filled with some outstanding speakers and truly insightful sessions. There was quite a bit that struck a chord with me from many of these speakers. The first day’s sessions included talks with Kurt Peters, Executive Editor of Internet Retailer, Greg Bowen, VP of Dell Commercial Services, and John Yembrick, NASA Social Media Manager.

Here are some of the takeaways from those sessions:

ROI Revolution on the Scene at IRCE in Chicago

June 8, 2016

ROI Revolution on the Scene at IRCE in ChicagoInternet Retailer Conference & Exhibition (IRCE) in Chicago is one of the largest ecommerce tradeshows in the country! Here at ROI Revolution, we are proud to say that we are not only the largest conference sponsor, but are also a speaker and are hosting a booth during this elaborate, four day event.

There are 130 individual sessions and over 200 industry-leading speakers at the event this year ranging from e-retailers to entrepeneurs. The conference features 10 unique tracks that focus on everything from ecommerce to social strategies.

Yesterday was the opening day of the festivities and included a welcome from Amazon & Me Workshop Chairman Scot Wingo, who also gave some solid insights on the entire selling process on Amazon.

Google Adds New Tool to Measure Website Speed & Mobile-Friendliness

June 6, 2016

Google Adds New Tool to Measure Website Speed & Mobile-Friendliness On June 2nd, Google announced on their small business blog the launch of a tool that will tell you exactly how your website performs on mobile and desktop, how mobile-friendly your site is, and will give a free, detailed report on what to do with that knowledge once you have it.

This is a very nice tool to utilize, as it is a fast and easy way to see how your website scores in terms of mobile-friendliness, as well as the speed of your site across all devices. Since Google has made a myriad of changes towards a more mobile-friendly experience, knowing your basic scores in these areas will be essential to growing your business in the future. Internet users are five times more likely to leave your site if it’s not mobile-friendly, so this can be a very easy way for your company to see the most important aspect of your site to work on: mobile functionality.

The Do’s and Don’ts of Ecommerce Website Optimization (Part 2)

June 3, 2016

The Do's and Don'ts of Ecommerce Website Optimization

In part 1 we discussed the importance of quality content, how to become a thought leader, and optimizing your site for mobile. Part two will tackle metadata, keywords, and user experience.

Keep in mind while reading this, there isn’t just one way to do things, but it is important to follow best practices on the general level. Being unique comes with the way you implement and brand your site based on these best practices.

The Do’s and Don’ts of Ecommerce Website Optimization (Part 1)

June 2, 2016

The Do's and Don'ts of Ecommerce Website OptimizationOptimizing your website is one of the largest factors in being successful in the world of ecommerce. If you don’t have a solid website experience, you aren’t going to get repeat customers. You’ll also receive negative reviews and feedback that can seriously harm not only your SEO, but your brand as a whole.

It’s important to understand the best practices for website optimization and what you should avoid. In part one, you’ll learn about creating killer content, becoming a thought leader, and optimizing for mobile.

Part two will go into detail on some of the behind-the-scenes components of websites, so make sure you check back here tomorrow. The link will be posted at the bottom of this blog once it is available.

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