The ROI Revolution Blog

The Power of Comparison Shopping Engines

November 20, 2014

PricegrabberIn recent years, e-commerce merchants have experienced a considerable increase in traffic and flourishing sales as a result of listing their products on comparison shopping engines.

Comparison shopping engines (CSEs) allow online retailers to directly compete with similar merchants on a single results pages.

These engines do this by amassing high quality product information from vendors, usually through a merchant uploaded data feed, in order to produce comparison listings of the most relevant and competitive products for potential customers searching on their websites.

Five Ways to Boost Google Shopping Holiday Success

November 19, 2014

Google Shopping this Holiday SeasonGoogle Shopping campaigns have been a hot topic for 2014, and this holiday season is the first that retailers will spend with the new Shopping campaign format.

Shopping campaigns are a huge focus for many of our clients, and we’ve been testing this campaign format for over a year.

So this holiday shopping season, we expect Google Shopping campaigns to play a huge part in driving successful results.

In honor of tomorrow’s webinar, 6 Ways to Increase AdWords Profits During the Holiday Rush, I’ll be sharing five additional Google Shopping-specific tips for holiday success.

Income-ing! An AdWords Targeting Trick to Boost Return

November 12, 2014

Targeting Household IncomeAs we manage our clients’ accounts, one of our main focuses is to manage ad spend efficiently while meeting or exceeding our clients’ return goals.

Last year, Google launched a geographic targeting feature, household income targeting, that allows us to more efficiently allocate spend for clients whose target markets fit specific income brackets, whether low, high, or somewhere in the middle. We’ve also seen this targeting work well for accounts whose average order value varies based on income levels.

Using household income (HHI) targeting, we can target 6 different income tiers and add bid modifiers based on how each tier performs, at the campaign level. Today, I’ll give you a brief overview of how.

Getting Started With Facebook Ads

November 10, 2014

Facebook AdvertisingIn this day and age, most businesses know that it is important to have active social media accounts.

You’ve spent hours carefully crafting relevant content to engage your connections, but have you ever really seen all of that time and effort pay off?

According to its most recent earnings report, Facebook made an average of $6.64 in ad revenue per user in Q3 of 2014 compared to $4.19 in Q3 of 2013. With year over year growth of over 57%, Facebook is becoming a major player in the game of driving qualified traffic.

The Roads More Traveled: A Profile Of Multi-Channel Shoppers

November 5, 2014

RoadWhen two roads diverge in a yellow wood, shoppers are no longer taking only one of those roads.

In fact, two thirds of shoppers now use more than one channel when making purchases. Multi-channel shopping is the now the way of the world.

While we are still in the early stages of being able to accurately track multi-channel shopping behaviors, we are starting to learn more about who these multi-channel shoppers are.

Digging Deep with Multi-Channel Funnels

November 4, 2014

gamcf01A reality every advertiser has to grapple with is understanding how your customers arrive at purchase, which is a process that has become less and less linear over the years. However, with Multi-Channel Funnels reporting in Google Analytics, you’re not totally left in the dark.

First unveiled in 2011 and polished over the years, Multi-Channel Funnels includes an extremely valuable set of reports for diagnosing users’ engagement with your site and their path to conversion.

Our goal is to help illuminate the functions of these reports to help you investigate and better understand your audience.

Why Your AdWords Account Structure Matters

October 30, 2014

uvegasztal-kartyasoknak-2Whether you’re new to AdWords or a seasoned veteran, you should understand that account structure is pivotal to your account’s success.

Choosing your account structure is important because it can go a long way to increase the profitability of your ads, and their relevance in Google’s eyes.

Your customer should have a seamless experience from search query to ad to landing page, then hopefully to the checkout confirmation page!

If you don’t structure your account in a way that allows for customers to easily follow this process, then you run the risk of losing those customers along the way.

Customize Your Remarketing with Google Analytics

October 27, 2014

remarketing memeHave you ever dreamed about remarketing to users who came to your site through a specific paid search campaign?

Have you ever thought you could get more bang for your buck if you were able to only remarket to users who have spent at least 2 minutes on your site?

While we’re unable to create lists of these specific users on AdWords, we have the ability to do so with Google Analytics!

Happy Holiday Marketing! 5 Quick Tips for Google Shopping Success

October 24, 2014

Gift_Box_in_Money_Wrapping_Paper_-_Medium-_ShadowIn September 2014, Google finalized the migration from the legacy campaign format with Product Listing Ads to the new Google Shopping format. This was a game changer for retailers across the board.

With the new format, account managers have access to competitive benchmark data to assess trends more clearly at a top level, as well as the ability to drill down further and optimize accordingly.

Now, as great as that all sounds, many retailers are still trying to wrap their heads around this major change, especially in light of the rapidly approaching holiday season.

Sales in November & December can either make or break an entire year for many of our clients, so getting Google Shopping (which makes anywhere from 20%-60% of sales for many accounts) optimized is crucial.

There’s an App for That: Google Analytics on the Go

October 22, 2014

keep-calm-there-s-an-app-for-that-14With the holidays fast approaching, it’s more important than ever to keep your fingers on the pulse of your ecommerce business. A problem with your AdWords account or website during key holiday business hours could mean a big hit in lost sales if not caught quickly.

The problem is, that’s easier said than done – especially at the holidays, where both your crazy business life and crazy personal life can keep you away from your computer at key hours.  Your iPhone may be your lifeline in the busy seasons, but with a website as complex as Google Analytics, that 3 x 5 screen just doesn’t lend itself to important data check-ups.

Luckily, Google made sure there’s an app for that.

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