The ROI Revolution Blog

From Spectator to Star-Player: Hands-On Involvement at the Summit!

January 28, 2016

Interaction is the factor that makes our Summit unique. We have plenty of resources for those who are a little more comfortable on the bench, but today, we want to highlight the moments our all-star player attendees are able to get involved this year, even with the keynote speeches.

We’re currently polishing the final attendee-driven Q&A topics with Ashlee Vance, the author of Elon Musk’s biography. We have so much we want to know about the wonder of Paypal and Elon’s success as an entrepreneur – maybe we can absorb some of his tactics for success! Hopefully it’s not total rocket science.

Paco Underhill, consumer analyst and author of Why We Buy, will be showcasing the development of e-commerce using our attendees’ websites as examples. They’ll be featuring their hard work in front of their peers, which would be a great starting point for a conversation during networking times (there’s 10 hours of those, by the way!)

Fast 5 with a Senior Analyst: What You’re Missing if You Haven’t Scheduled Your 1:1 Session!

January 12, 2016

Becky Parker HeadshotGet ready to hear from an expert in today’s Summit blog! The Events Team interviewed Becky Parker, a Senior Analyst and Adwords guru here at ROI. Becky started her career as a schoolteacher and has expanded those skills by using her hands-on experience managing client accounts to educate online retailers on marketing profitably with paid search.

One of her favorite settings to use her passion for education is during our events, hosting 1:1 Adword sessions. In our interview, Becky gave us a glimpse into past sessions and just how much they have benefited online retailers (if Adwords isn’t a priority for you, don’t worry…we have several other 1:1 session categories. Read on for more information!)

Summit 2016: Your Questions Answered

December 15, 2015

We know it’s your worst nightmare to leave your booming business for a few days and come back to thousands of emails, who knows how many unfulfilled orders, and a fishbowl full of algae because your office mate didn’t remember to take care of little Herbie (your fantail goldfish) while you were away. He’s not exactly the most ergonomic for traveling, unless you’re the guy in this picture.


It’s even more unsettling when you’re not sure what you’re getting into once you hop on the plane and arrive at the Renaissance. We’ve gotten quite a few excellent questions about this event, so we want to put your mind at ease by compiling a list of our top FAQs:

There are a Lot of Fish in the Sea: Why Networking with Partners and Fellow Retailers Is so Important

December 7, 2015

Forbes reports that 45% of new business relationships result from networking events! That’s a pretty big chunk, and ROI is certainly doing our part to grow those relationships with over 10 hours of networking time built into the itinerary at the next Summit. As promised in one of our earlier blogs, here’s a sneak peek of 2016’s exciting networking venues:

First Stop… the Renaissance!




mcosr_phototour202The newly renovated Renaissance Orlando at SeaWorld offers a luxurious and serene environment conducive to discovering top-notch new partners and exchanging stories of experience with your fellow retailers. This majestic seascape-themed resort will provide just the right setting for your big-thinking discussions over meals in the atrium as well as your more goal-focused tactical exchanges during breaks and cocktail hours on the beautiful ballroom exhibit floor.

I’m Thankful for High Expectations

November 27, 2015

givethanksGiven the season, I wanted to highlight three things that I’m personally very thankful for as I work here at ROI Revolution. I know “high expectations” seems like an odd thing to be thankful for, but it’s true.

I’m thankful that we have quality clients.

Our clients are wonderful for many obvious reasons, but what I truly appreciate the most is that they put so much trust in us and couple that with high expectations.  Our clients aren’t satisfied with good – they want great things to happen.

That keeps us on our toes and forces us to think differently, test and learn, and stay responsive to both our clients and the fast pace of our industry. These high expectations drive us to provide a superior customer experience, as well to continually improve the value of our services.

The Next Generation of Digital Marketing

November 18, 2015

nextgenerationofmarketingWhen you have a chance, I would encourage you to take a look at a new report on Digital Marketing Trends from Internet Retailer (in full disclosure, we are one of the sponsors).

It includes their first-ever digital marketing survey results.

You can find it here:

I’m not sure how you best retain information, but I still tend to print key materials. I then use an old-school highlighter so I can refer to some good factoids to help me articulate a position or reinforce key points with my internal teams or external audiences.

3 Things from the Report that Piqued My Interest (which only scratches the surface):

  • US Retailer Digital Ad Spending jumped 14.4% last year.
  • Paid search is the leading medium retailers are seeking to lure mobile consumers.
  • Facebook is by far the #1 Social Network that retailers use to advertise.

Download the report for more stats and interesting insights. Have thoughts on the report? Make sure to let us know by leaving a comment.

Surf’s Up, Dude! – Riding the Waves of Radical Disruption and Customer Experience

November 12, 2015

surfsupThoughts from the Digital Summit, Day 2

I really enjoyed Justin Ferrell’s keynote around organizational design. Four things especially stuck with me:

1. Focus on the innovators before innovations.

2. To get radical collaboration, you need cross discipline teams. If you only hangout with similar people (which is the tendency ex: business majors hanging out with other business majors), you won’t get real innovations.

3. Uncover needs by talking with people. More importantly, focus from the onset on the  extreme   Designing for the extreme may result in a market winner.  If you focus on the average user, you may get an average outcome (and who wants to be average?).  Did you know that wheeled suitcases were actually targeting pilots and flight crews due to short turnaround times?  I think you get my point…

4. Focus on creative problem finding creative problem solving.

What does a spaceship specialist, a behavioral scientist, and a pair of Entremanures have in common?

November 11, 2015

Take a quick glance at the backstories of our speakers at the Summit, and you’ll see that one theme stands out: taking calculated yet unconventional risks. That means doing your homework and expanding that knowledge with your unique ideas. Just look at the Wright brothers. The physics that make successful flight possible were lying around in science books for centuries, but the innovation happened when they questioned its limits.

Unfortunately, Wilbur and Orville couldn’t make it to the Summit. But, we do have a line-up of impressive speakers that have one character trait in common: they are accomplished risk-takers. They have incredible stories of successful, calculated, and unconventional decisions. Their sessions not only are inspirational, but are also informational. You’ll get practical tips on what valid risk-taking looks like in every area of an ecommerce business, not just ROI’s specialty of PPC. These are just a few names from our lineup of experts that will help you know a worthwhile risk when you see one.

ROI Revolution Seeks a World-Class Digital Marketer to Join the Team (Orlando, Florida)

October 21, 2015

ROI Revolution has an immediate opening for a world-class digital marketing pro with strong paid search and display advertising experience for our Orlando, FL office.

Although we like to stay under the radar, ROI Revolution is one of the top ecommerce-specialized digital marketing agencies in the world, managing hundreds of  millions yearly in paid search and display advertising spend for online retailers.  No digital agency in North America that we know of has more expertise or more Google certified analysts.

Even with our ecommerce focus, a strong portion of our business has always come from businesses with a longer sales cycle.  Every month, our analysts profitably manage multiple millions of dollars of ad spend to generate new leads for these clients. Deep expertise in analytics is crucial when a sale can take months instead of minutes.  We have it.  And you can leverage it in this role.

Tricorders, Content and Mobile (Oh My)!

October 14, 2015


3 Thoughts from the Digital Summit

Mark Digman has spent 20+ years in various marketing roles, mainly in the software industry, but has recently shifted gears to lead the marketing efforts at ROI Revolution. His hope with this blog series is that (1) you enjoy and learn something and (2) he can actually stick with this while providing some useful information.

Although I’ve been to many events in my career, this was my first time attending the Digital Summit in Philly. Here are my three takeaways from day one:

A further appreciation on the advances of potentially disruptive technology to retailers, marketers and people in general is truly humbling.

The keynote from Salim Ismail of Singularity University was inspiring and scary at the same time. Why? Because of the speed, variety and potential impact of innovation occurring all around us.

If you are like me, you tend to have your head down, getting stuff done, working a plan. While I think I’m being strategic – there is strategic and then there is “STRATEGIC.”

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