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Seminar Content
FAQs
Deadline to Register
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Contact Information

 

 

Contact ROI Revolution:

Telephone Number:
919 • 954 • 5955 ext 306
Meredith Smith

Office Fax:
919 • 954 • 4767

Address:
3109 Poplarwood Ct.
Suite 219
Raleigh, NC 27604

Use our Online Contact Form


seminars for success

Announcing: Seminars For Success

Delivering the Classroom Style Google™ Analytics Training You've Been Asking For. Turn Your Website Into Your Best Salesman!

Finally, the wait is over! Get your Google Analytics Training in person! Make the most out of your data by analyzing YOUR website's traffic with a fully configured Google Analytics account!


THE DATE FOR THESE LIVE SEMINARS HAS PASSED. Please contact us to be notified of future seminars.


Analytics:
Introduction And User Training

Orlando: June 24th, 2008

Seminar Fee: $249 (USD)
$50 AdWords™ credit*

Analytics:
Advanced Technical Implementation

Orlando: June 25th, 2008

Seminar Fee: $249 (USD)
$50 AdWords™ credit*

•History and Products from Google
•Introduction to Google Analytics
•Terms and Concepts in Google Analytics
•Marketing Sources and Tracking
•Measuring Your Website
•CPC Reporting
•Testing and Optimization

•Google Analytics and Website Architecture
•Creating and Using Profiles
•Adding the Tracking Code to the Website
•Configuring Goals and Funnels
•Understanding Filters
•Tracking Marketing Campaigns
•Setting Up Ecommerce
•Advanced Uses of Google Analytics

Click here to see the detailed topics covered in each seminar.

How to tell if the Introduction and User Training Seminar is for you

How to tell if the Advanced Technical Implementation Seminar is for you



Register now to save your seat for the Seminar of your choice (or BOTH)!



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FAQs:

Who are the seminars for?
Who will be presenting?
Is this a Google presentation?
What will I learn?
Will refreshments/meals be served?
Where is the facility?
Can I register for only part of the seminar?
When is the deadline to register?
How much does it cost?
Can I make a recording (video/audio)?
What's the cancellation policy?
What time do the seminars begin?
Contact Information
See what past Seminars for Success attendees had to say about the training

Begin Answers:

Who are the seminars for?
These events are primarily educational in purpose with the intent to teach individuals how to use and implement Analytics on their website.

Who will be presenting?

ROI Revolution is a charter consulting partner with both Google Analytics and Google Website Optimizer as well as a Google AdWords Qualified Advertising Company. ROI Revolution serves large and small Google advertisers throughout the United States and Canada and is based in Raleigh, NC.


Michael Harrison is a Google Analytics, Urchin, and Google Website Optimizer support engineer at ROI Revolution. Michael has been working in web development since 1999 and joined ROI Revolution in June 2005. He is a founding contributor to ROI Revolution's analytics blog.


Shawn Purtell joined ROI Revolution in October of 2006 as a Google Analytics and Google Website Optimizer support engineer. He has a dual B.S. in Mathematics and Computer Information Systems from The College of St. Rose and later earned his M.A.T. in Mathematics from Binghamton University. He contributes regularly to ROI Revolution's blog.

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Is this a Google presentation?
No. This presentation is hosted by a Google Analytics Seminar Leader. Analytics Seminars for Success are being conducted by independent Analytics professionals who are not affiliated with or employed by Google. The seminars are not a sales pitch; leaders are chosen for their ability to candidly discuss and train on Analytics and search marketing, their extensive experience in the industry and their proven success in managing Google Analytics. In addition, all Seminar Leaders are Google Authorized Analytics Consultants.

What will I learn?
Please click here for the most complete listing on topics covered.

Will refreshments/meals be served?
Lunch will not be served, however, a morning and afternoon refreshment break will be provided.

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Where is the facility?
Orlando, June 24&25:
The Renaissance Orlando Hotel Airport is located in Orlando, Florida, minutes away from the Orlando International Airport (MCO). The Renaissance provides complimentary shuttle service to MCO upon request. If you will be staying overnight at the Renaissance, please call 1-800-228-9290 and ask for the “ROI Revolution, Inc. rate” for a discount.
Address:
      5445 Forbes Place
      Orlando, Florida 32812
      For additional directions please see http://www.marriott.com/hotels/maps/travel/mcora-renaissance-orlando-hotel-airport/.

Can I register for only part of the seminar?
Each seminar is a full-day event. You may register for the Introduction and User Training Analytics session, the Advanced Technical Implementation session, or both. To choose which day is right for you please see topics covered.

When is the deadline to register?
Space is limited for each seminar, so don't wait! You must register 7 days in advance to receive your $50 AdWords credit*.

Orlando AdWords credit* Deadline: Tuesday, June 17th, 2008

Attendees will receive one credit for each seminar they attend, so registering for both sessions will entitle you to two credits.

Due to catering requirements the last day for registration will be:
Last Day to Register for Orlando: Friday, June 20th

How much does it cost?
Each seminar costs $249 or $498 if you register for both sessions. Only payments made in US dollars will be accepted.

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Can I make a recording (video/audio)?
Recordings will not be allowed. You will be provided with a printed workbook as well as a USB drive with the training materials.

What's the cancellation policy?
You can register now, and even if you have to cancel, we can refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.

We reserve the right to cancel a seminar session due to low enrollment. Seminars must be cancelled at least 7 days prior to session date. All registered attendees will be notified via email and receive a full refund of their course fees in the event of a cancellation.

What time do the seminars begin?
The seminars are from 8:00am to 5:00pm both days with morning, afternoon and lunch breaks.

Contact Information: If your questions were not answered above, please contact Kathy Scott or call her at (919) 954-5955, extension 314.



Register now to save your seat for the Seminar of your choice (or BOTH)!




*Promotional credit must be applied to an AdWords account within 30 days of attending a seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per AdWords account. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered seminar session. Void where restricted or prohibited by law.


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Analytics: Introduction And User Training

Analytics: Advanced Technical Implementation

Introduction to Web Analytics
The Google Analytics story
Complementary Google products

Introduction to the Google Analytics Interface
Report Sections
Interface Features
The Dashboard
Date Range Manipulation
Sharing Data
Exporting and Emailing Reports

Google Analytics Terms and Concepts
Profiles
Goals
Funnels
Filters
Tracking Advertising Campaigns
     • Understanding Source, Medium and Campaign
     • Tracking Marketing Sources in Google Analytics
     • Link Builder Tool
Understanding Visits
     • Parts of a Visit
     • Other Metrics in Google Analytics
Question and Answer

Getting to Know Your Site
Introduction to Web Analytics
Key Performance Indicators (KPIs)
Traffic:
     • How Much Traffic Do I Get
     • Specific Traffic Sources
     • Traffic Conversion
How Visitors Interact With Sites
Using Funnel Visualization Actively
Matching Products to Keywords
Finding Help
Question and Answer

CPC and Traffic Testing
Introduction to AdWords
     • What is AdWords?
     • Parts of a Campaign
     • Metrics in AdWords
Cost Per Click Analysis
Testing
     • Ads
     • Landing Pages
     • Google Website Optimizer
Question and Answer


How to tell if the Introduction and User Training Seminar is for you:
• You are considering using Google Analytics and need an introduction.
• You are new to an established Google Analytics account and need user training.
• You are in a marketing role and you need to understand Google Analytics as a reporting tool.
• You have a configured Google Analytics account already and need to better understand the reports.

Installing Google Analytics
Architecture and Google Analytics
Create a Profile
     • Using and Managing Profiles
Adding the Tracking Code to the Website
     • Subdomain and Cross-domain Training
Configure a Goal
     • Troubleshooting Goals
Question and Answer
Regular Expressions and Advanced Goals
     • Introduction to Regular Expressions
     • Testing Regular Expressions
Creating Filters
     • Using and Managing Filters
     • Advanced Filters
Tracking Advertising Campaigns
Setting Up Ecommerce
     • Testing and Troubleshooting
Question and Answer

Advanced Customization
Advanced Hostname Filter
Matching Transactions to Sources
Advanced Lead Submission
Exact Keyword Tracking
Using Google Analyitcs with Google Website Optimizer
Tracking Secondary Sources
Additional Tools
Final Question and Answer




How to tell if the Advanced Technical Implementation Seminar is for you:
• You are the webmaster for your website and are comfortable with working with html.
• You don't have revenue properly reporting in Google Analytics key reports.
• You have an analytics account, but are not satisfied with the results from a technical setup viewpoint.
• You need the technical set up of Analytics explained/shown to you.


Register now to save your seat for the Seminar of your choice (or BOTH)!


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See what past Seminars for Success attendees had to say about the training:

"Great instructors who were friendly and knowledgeable. Worth travelling from the UK."

Adele Wiseman


"Seminar was worth 20x investment just in time saved on what I learned."

Bob Johnson


"Well worth the time and money spent."

Dave Huckabay

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