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GWO Seminar for Success

 

 

Contact ROI Revolution:

Telephone Number:
919 • 954 • 5955 ext 314
Kathy Scott

Office Fax:
919 • 954 • 4767

Address:
3109 Poplarwood Ct.
Suite 219
Raleigh, NC 27604

Use our Online Contact Form


Seminars For Success

Google Analytics: Seminars For Success

Seminars for Success is a Google™ approved training program. These events are educational venues for certified Seminar Leaders to share their knowledge with new and experienced Google Analytics users.

Google Analytics Classroom-Style Seminars for Success:

Introduction & User Training

Columbus: Wednesday, October 22nd

Seminar Fee: $249 (USD)
$50 AdWords™ credit*

Google Analytics Classroom-Style Seminars for Success:

Advanced Technical Implementation

Columbus: Thursday, October 23rd

Seminar Fee: $249 (USD)
$50 AdWords™ credit*

Reserve Your Seat Now



How To Tell If The Google Analytics User Training Is For You:
• You are considering using Google Analytics and need an introduction.

• You are new to an established Google Analytics account and need user training.

• You are in a marketing role and you need to understand Google Analytics as a reporting tool.

• You have a configured Google Analytics account already and need to better understand the reports.

How To Tell If The Google Analytics Implementation Training Is For You:
• You are the webmaster for your website and are comfortable with working with html and javascript.

• You don't have revenue properly reporting in Google Analytics key reports.

• You have an analytics account, but are not satisfied with the results from a technical setup viewpoint.

• You need the technical set up of Analytics explained/shown to you.


More Information About Google Analytics
Classroom-Style Seminars for Success:


DURATION:
Live Classroom training begins with registration at 8:30am and training from 9am to 5pm with a one hour break for lunch and multiple Q&A and stretch breaks. Morning and afternoon refreshments will be provided, however lunch is not included.


LOCATION: The Embassy Suites in Columbus, Ohio

Embassy Suites Columbus
2700 Corporate Exchange Drive
Columbus, Ohio 43231
1-614-890-8600
Click here for directions.


LIMIT: There is a registration limit of 50 attendees.


Q&A: You can ask the technicians your specific questions during the training!


WORKBOOK: Your workbook is 200+ pages of step-by-step instructions, tips, and help for special situations. Also included in your workbook is a glossary of Google Analytics terms as well as a regular expression and filter field reference.


PRESENTERS: ROI Revolution is a charter consulting partner with both Google Analytics and Google Website Optimizer as well as a Google AdWords Qualified Advertising Company. ROI Revolution serves large and small Google advertisers throughout the United States and Canada and is based in Raleigh, NC.


Michael Harrison is a Google Analytics, Urchin, and Google Website Optimizer support engineer at ROI Revolution.

Michael has been working in web development since 1999 and joined ROI Revolution in June 2005. He is a founding contributor to ROI Revolution's analytics blog.


Shawn Purtell joined ROI Revolution in October of 2006 as a Google Analytics and Google Website Optimizer support engineer.

He has a dual B.S. in Mathematics and Computer Information Systems from The College of St. Rose and later earned his M.A.T. in Mathematics from Binghamton University. He contributes regularly to ROI Revolution's blog.

This presentation is hosted by a Google Analytics Seminar Leader. Analytics Seminars for Success are being conducted by independent Analytics professionals who are not affiliated with or employed by Google. The seminars are not a sales pitch; leaders are chosen for their ability to candidly discuss and train on Analytics and search marketing, their extensive experience in the industry and their proven success in managing Google Analytics. In addition, all Seminar Leaders are Google Authorized Analytics Consultants.


CANCELLATION GUARANTEE: You can register now, and even if you have to cancel, we can refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.

We reserve the right to cancel a seminar session due to low enrollment. Seminars must be cancelled at least 7 days prior to session date. All registered attendees will be notified via email and receive a full refund of their course fees in the event of a cancellation.


$50 AdWords™ CREDIT: Register at least 7 days in advance to receive a $50 AdWords™ credit* per session (i.e. attend both days and get two $50 AdWords™ credits) that Google graciously offers to all Seminars for Success attendees!


COST: Each seminar costs $249.


Contact Information: If your questions were not answered above, please contact Kathy Scott or call her at (919) 954-5955, extension 314.



Register Now To Reserve Your Seat
For The Seminar Of Your Choice!

The Last Day to Register for Columbus is Friday, October 17th.

You can register now, and even if you have to cancel, we can refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.



*Promotional credit must be applied to an AdWords account within 30 days of attending a seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per AdWords account. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered seminar session. Void where restricted or prohibited by law.


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Introduction & User Training


Advanced Technical Implementation


Introduction to Web Analytics
The Google Analytics story
Complementary Google products

Introduction to the Google Analytics Interface
Report Sections
The Dashboard
Date Range Manipulation
Exporting and Emailing Reports

Google Analytics Terms and Concepts
Profiles
Goals
Funnels
Filters
Tracking Advertising Campaigns
     • Understanding Source, Medium and Campaign
     • Tracking Marketing Sources in Google Analytics
     • Link Builder Tool
Understanding Visits
Question and Answer

Getting to Know Your Site
Key Performance Indicators (KPIs)
Traffic
How Visitors Interact With Sites
Using Funnel Visualization Actively
Matching Products to Keywords
Finding Help
Question and Answer

CPC and Traffic Testing
Introduction to AdWords
     • Parts of a Campaign
     • Metrics in AdWords
Testing
     • Ads
     • Landing Pages
     • Google Website Optimizer
Final Question and Answer


Installing Google Analytics
Architecture and Google Analytics
Create a Profile
     • Using and Managing Profiles
Adding the Tracking Code to the Website
     • Subdomain and Cross-domain Training
Configure a Goal
     • Troubleshooting Goals
Question and Answer
Regular Expressions and Advanced Goals
     • Introduction to Regular Expressions
     • Testing Regular Expressions
Creating Filters
     • Using and Managing Filters
     • Advanced Filters
Tracking Advertising Campaigns
Setting Up Ecommerce
     • Testing and Troubleshooting
Question and Answer

Advanced Customization
Advanced Hostname Filter
Matching Transactions to Sources
Advanced Lead Submission
Exact Keyword Tracking
Using Google Analyitcs with Google Website Optimizer
Tracking Secondary Sources
Additional Tools
Final Question and Answer


Register Now To Reserve Your Seat
For The Seminar Of Your Choice!

The Last Day to Register for Columbus is Friday, October 17th.

You can register now, and even if you have to cancel, we can refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.


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See what past Seminars for Success attendees had to say about the training:

"Great instructors who were friendly and knowledgeable. Worth travelling from the UK."

Adele Wiseman


"Seminar was worth 20x investment just in time saved on what I learned."

Bob Johnson


"Well worth the time and money spent."

Dave Huckabay

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