INDUSTRY INVOLVEMENT

We're Trusted Thought Leaders in our Industry

Expand the sections below to explore ROI Revolution's deep industry involvement & experience.

Featured as Speakers at Recent Industry Events

Internet Retailer Conference & Exhibition 2013

June 4th - 7th, Chicago, IL, Topic: Automatic AdWords Expansion: Bypass keywords and gain more paid search traffic from AdWords, Presented by: Timothy Seward, CEO and Michael Gossling, President & Co-Founder of DoMyOwnPestControl.com

Mobile Marketing & Commerce Forum 2012

October 8th - 10th, San Diego, CA, Topic: Making Mobile Paid Search Work For You, Presented by: Timothy Seward, CEO and Victor Yacaman, Ecommerce Director at LeonisaUSA.com

Internet Retailer Conference & Exhibition 2012

June 5th - 8th, Chicago, IL, Topic: Shifting a paid search campaign into overdrive with new Google tools, Presented by: Timothy Seward, CEO

Great Ideas Summit 2011

February 28 - March 2nd, New Orleans, LA, Topic: Online Video Marketing with Google & YouTube, Presented by: Timothy Seward, CEO

Internet Retailer Web Design & Usability Conference 2011

February 14-17, Orlando, FL, Topic: Web Optimization Tools

Internet Summit '10

November 17-18, Raleigh, NC, Topic: Remarketing Revealed: Online Marketing with Google, Presented by: Timothy Seward, CEO

ERA D2C 2010

September 22-23, Las Vegas, NV, Topic: Drive Conversion Through Landing Page Optimization, Presented by: Timothy Seward, CEO

Retail Marketing Conference 2010

May 24-26, Orlando, FL, Topic: How to track true marketing ROI using GA, Presented by: Timothy Seward, CEO

 

Published Articles in Marketing Trade Journals

"Google AdWords: Ultimate New Media Marketing"

Published by Furniture World Magazine in January 2012, based on an interview with Timothy Seward. How no amount of PPC prowess can overcome the self-sabotage of an underperforming website; optimize your website and by doing so, greatly increase your online advertising success.

"Low-cost web tools can unearth a treasure trove of data" and "Free analytics tools offer big help to retailers with small budgets"

Both published by Internet Retailer online in February 2011. A slew of free and inexpensive analytics tools; a recap from ROI Revolution's presentation at Internet Retailer Web Design and Usability Conference 2011.

"Get to the bottom of your true Internet marketing ROI"

Published in DM News' Digital Insider e-newsletter in August 2010, written by Timothy Seward. An article on the ultimate goal and metric for all marketing activities: profit.

"Improving AdWords ROI"

Published in Website Magazine in June 2010, written by Timothy Seward. A profile of the 5 common characteristics of advertisers that fail at AdWords.

"Combating the Top-10 Enemies of a Successful Sales Funnel"

Published in the Electronic Retailing Association's Online Strategies magazine in June 2010, written by Timothy Seward. An article on the 10 major enemies of a successful sales funnel to avoid at all costs.

"Combating the Top-10 Enemies of a Successful Sales Funnel"

Published in the Electronic Retailing Association's Online Strategies magazine in June 2010, written by Timothy Seward. An article on the 10 major enemies of a successful sales funnel to avoid at all costs.

"Search Engine Marketing: SEM - Are You Winning?"

Published in All about ROI magazine in June 2010, written by Timothy Seward. A look at the three reports that reveal paid search marketing success ... or failure.

"Re-Marketing Display Advertising: Ready for Take-Off"

Published in the Electronic Retailing Association's Online Strategies magazine in April 2010, written by Timothy Seward. A discussion on how remarketing will effect the future of online advertising.

 

Contributions/Mentions in Industry Published Works

AdWords for Dummies by Howie Jacobson, PhD

ROI Revolution contributed the entire chapter in this book (in both 2007 and 2009 editions) on Google Analytics.

Zero to One Million by Ryan P. Allis, CEO of iContact

We're recognized as their outsourced firm for scaling their CPC spend profitably. In his book he writes "we have outsourced our CPC management to a nationally known and very high-quality firm called ROI Revolution, in Raleigh, North Carolina."

Advanced Web Metrics with Google Analytics by Brian Clifton, PhD by Howie Jacobson, PhD

We contributed a technique which enables matching specific transactions to specific keywords.

Gravitational Marketing by Travis Miller & Jimmy Vee

We're listed as an expert resource for Google AdWords and Google Analytics. In their book they write "ROI Revolution manages our Google AdWords accounts and our web analytics. Since they took it over, they have produced results that have frankly been amazing."

 

Our Own SEM Curriculum

We know AdWords, Analytics, and Website Optimizer inside and out, and we love sharing that knowledge with our clients and other advertisers. Here’s just some of the ways we provide thought-leadership in the search engine marketing industry:

We literally wrote the book on AdWords.

We’ve developed and teach a beginner’s training course on the basics of AdWords entitled “AdWords Academy”. When we last taught this course live online (November, 2009), we had over 300 'students' attending each session from all over the world.

From 2008-2010, we were one of the world's only Authorized Analytics Seminar Leaders for Google's Seminars For Success. We stopped hosting seminars in April 2010 in order to focus our company resources on our core business of search engine marketing.

We've created many free special reports to help you identify problem areas and opportunities for growth in your online advertising quickly and effectively.

We post regular blog articles with highly useful information on everything from Analytics troubleshooting to AdWords optimization tips.

 

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