Featured as Speakers at Recent Industry Events
February 28 - March 2nd, New Orleans, LA, Topic: Online Video Marketing with Google & YouTube, Presented by: Timothy Seward, CEO
February 14-17, Orlando, FL, Topic: Web Optimization Tools
November 17-18, Raleigh, NC, Topic: Remarketing Revealed: Online Marketing with Google, Presented by: Timothy Seward, CEO
September 22-23, Las Vegas, NV, Topic: Drive Conversion Through Landing Page Optimization, Presented by: Timothy Seward, CEO
May 24-26, Orlando, FL, Topic: How to track true marketing ROI using GA, Presented by: Timothy Seward, CEO
Published Articles in Marketing Trade Journals
Published by Furniture World Magazine in January 2012, based on an interview with Timothy Seward. How no amount of PPC prowess can overcome the self-sabotage of an underperforming website; optimize your website and by doing so, greatly increase your online advertising success.
Both published by Internet Retailer online in February 2011. A slew of free and inexpensive analytics tools; a recap from ROI Revolution's presentation at Internet Retailer Web Design and Usability Conference 2011.
Published in DM News' Digital Insider e-newsletter in August 2010, written by Timothy Seward. An article on the ultimate goal and metric for all marketing activities: profit.
Published in Website Magazine in June 2010, written by Timothy Seward. A profile of the 5 common characteristics of advertisers that fail at AdWords.
Published in the Electronic Retailing Association's Online Strategies magazine in June 2010, written by Timothy Seward. An article on the 10 major enemies of a successful sales funnel to avoid at all costs.
Published in the Electronic Retailing Association's Online Strategies magazine in June 2010, written by Timothy Seward. An article on the 10 major enemies of a successful sales funnel to avoid at all costs.
Published in All about ROI magazine in June 2010, written by Timothy Seward. A look at the three reports that reveal paid search marketing success ... or failure.
Published in the Electronic Retailing Association's Online Strategies magazine in April 2010, written by Timothy Seward. A discussion on how remarketing will effect the future of online advertising.
Contributions/Mentions in Industry Published Works
ROI Revolution contributed the entire chapter in this book (in both 2007 and 2009 editions) on Google Analytics.
We're recognized as their outsourced firm for scaling their CPC spend profitably. In his book he writes "we have outsourced our CPC management to a nationally known and very high-quality firm called ROI Revolution, in Raleigh, North Carolina."
We contributed a technique which enables matching specific transactions to specific keywords.
We're listed as an expert resource for Google AdWords and Google Analytics. In their book they write "ROI Revolution manages our Google AdWords accounts and our web analytics. Since they took it over, they have produced results that have frankly been amazing."
Our Own SEM Curriculum
We know AdWords, Analytics, and Website Optimizer inside and out, and we love sharing that knowledge with our clients and other advertisers. Here’s just some of the ways we provide thought-leadership in the search engine marketing industry:
We’ve developed and teach a beginner’s training course on the basics of AdWords entitled “AdWords Academy”. When we last taught this course live online (November, 2009), we had over 300 'students' attending each session from all over the world.
From 2008-2010, we were one of the world's only Authorized Analytics Seminar Leaders for Google's Seminars For Success. We stopped hosting seminars in April 2010 in order to focus our company resources on our core business of search engine marketing.
We've created many free special reports to help you identify problem areas and opportunities for growth in your online advertising quickly and effectively.
We post regular blog articles with highly useful information on everything from Analytics troubleshooting to AdWords optimization tips.
